The great news was that around 40% of the exhibitors stood a trade show video running. It turned out inspiring that many exhibitors understood the potency of video to quickly convey how their items work. Made us feel warm and fuzzy inside.
Unhealthy news was that many of the videos were absolutely appalling.
Why so appalling i hear you ask? Some were bad since they had no idea with the energy production values in giving the proper impression to their target market. Others didn’t have strategy whatsoever.
You will need a trade event video strategy
Many organizations think that playing their marketing video at the trade event ‘s all there’s into it.
The primary reason for an advertising and marketing video would be to sell a service or product. It references your reason for differentiation, that your product works, the way works extremely well plus it all comes together with believable testimonials. It tells your business story in around 5-8 minutes.
This really is perfectly suitable for showing your video in the peaceful and comfortable area – such as an office or boardroom. Where you can find usually comfy seats and even multichannel for that ultimate viewing experience.
In contrast, the trade event video has a difficult life. It only has seconds to grab a person’s eye of weary passers-by. It requires to make itself heard from the din in the booming PA system. And possesses to become interesting enough to support people’s attention for longer than a matter of seconds, so that messages get understood.
You can’t expect the regular marketing video in order to shine under these tough conditions.
So what can one does to produce your trade exhibition video survive life within the tough streets from the display?
Say it with titles
Expos are noisy places. Tend not to expect that men and women will be able to hear or concentrate on what your narrator has to say.
Switch the voiceover with clear titles that designate the proceedings. Men and women will be tuning in at different times inside the video, so make certain you have titles up at all times. Only communicate six clear messages or less.
Make it upbeat
You only have three seconds or less to get attention. Use exciting visuals, upbeat music and appealing titles. Lack the same shot running for over 5 seconds.
Choose music wisely. One video we were treated to featured loud heavy metal music. Not simply achieved it sound truly awful, nevertheless the video content was mainly comprised of happy snaps of staff waiting their equipment. If it wasn’t bad enough, staff on the stand were too busy singing along to greet customers. The corporation could have done better by not showing their video.
That literally brings me to my next point, blurry home cameras and shoddy still pictures make you look cheap. Avoid rendering it yourself, unless you can help it become look like you didn’t. Viewers will be playing an impression of what the category of business you’re along with what can be expected when you are conducting business with you by watching your video. An undesirable quality video will turn people away.
Ensure that is stays short
Would certainly be kidding yourself if you feel a thief will spend seven minutes watching your video – all while standing up.
Maintain your video with a length of four minutes or fewer. Make the area around your television screen inviting.
At Austech, a few exhibitors had arranged little alcoves to view their video. Comfy chairs were set out, and a coffee table with mints.
Do what you could to offer attendees the ability to watch your video. For example, hiding your television screen behind the office and continually standing in front from it cuts down on the ability of your respective video to get passers-by.
Trade event videos are specialised promotional tools that needs to be adapted with their unique environment.
This calls for re-editing your marketing video. And when you cry, ‘that sounds expensive’. Just remember that it involves can be a re-cut of your respective footage. Being a trade show video is shorter and requirements no voiceover, the price may be as few as 30-40% with the cost of your original marketing presentation.
Display success is focused on getting noticed and letting people understand how you are able to solve their problem.
Be sure that your video builds brand recognition, communicates everything you do, will give you credibility and gets people attempting to talk to you. Otherwise, you’re just squandering your marketing dollars.
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