The great news was that around 40% in the exhibitors were built with a trade event video running. It was inspiring that lots of exhibitors understood the potency of video to quickly convey how their products work. Made us feel warm and fuzzy inside.
Unhealthy news was that a majority of in the videos were absolutely appalling.
Why so appalling you ask? Some were bad simply because they was clueless that in the power of production values in giving the best impression to their marketplace. Others didn’t have strategy whatsoever.
You want a display video strategy
A lot of companies think that playing their marketing video in a display ‘s all there exists to it.
The principle reason for an advertising and marketing video would be to sell products or services. It talks about your point of differentiation, how your product works, the way it works extremely well and yes it all fits in place with believable testimonials. It tells your company story in around 5-8 minutes.
This can be perfectly suited to showing your video within a peaceful and cozy area – just like an office or boardroom. Where there are usually comfy seats and also multichannel for your ultimate viewing experience.
By comparison, the display video includes a difficult life. There are just seconds to post the interest of weary passers-by. It requires to make itself heard contrary to the din in the booming PA system. And possesses to become interesting enough to hold people’s attention for longer than a short time, so that messages get understood.
You cannot expect the original marketing video in order to shine under these tough conditions.
Exactly what can you need to do to produce your trade event video survive life inside the tough streets from the trade event?
Say it with titles
Expos are noisy places. Usually do not expect that individuals can hear or concentrate on what your narrator has to say.
Switch the voiceover with clear titles that explain what is happening. Men and women be being attentive at different times within the video, so ensure you have titles up always. Only communicate six clear messages or fewer.
Help it become upbeat
You merely have three seconds or fewer to grab attention. Use exciting visuals, upbeat music and appealing titles. Don’t have the same shot running for over 5 seconds.
Choose music wisely. One video we got featured loud rock music. Not merely made it happen sound truly awful, though the video content was mainly made up of happy snaps of staff near you their equipment. If it wasn’t bad enough, staff at the stand were too busy singing along to greet customers. This provider would have done better by not showing their video.
That literally brings me to my next point, blurry home cameras and shoddy still pictures make you look cheap. Avoid rendering it yourself, if you can’t ensure it is appear like you didn’t. Viewers will be left with an impact of what the category of business you are as well as what can be expected when doing business with you by watching your video. An unhealthy quality video will turn people away.
Ensure that it stays short
Choosing kidding yourself if you believe that a person will spend seven minutes watching your video – all while taking a stand.
Keep the video with a amount of four minutes or less. Make the area around your television screen inviting.
At Austech, a number of exhibitors had arranged little alcoves to observe their video. Comfy chairs were put down, in addition to a table with mints.
Do what you can to present attendees the chance to watch your video. For example, hiding your television screen behind your desk and continually standing in front of computer cuts down on the ability of the video to draw in passers-by.
Trade event videos are specialised promotional tools that really must be adapted with their unique environment.
This involves re-editing your marketing video. And prior to deciding to cry, ‘that sounds expensive’. Remember that most it involves is really a re-cut of your respective footage. As being a trade exhibition video is shorter and needs no voiceover, the fee could be as few as 30-40% in the price of your original marketing presentation.
Trade exhibition success is focused on getting noticed and letting people discover how you’ll be able to solve their problem.
Make sure your video builds brand recognition, communicates that which you do, offers you credibility and gets people wanting to talk to you. Otherwise, you’re just costing you marketing dollars.
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