We (and the remaining portion of the internet within the past decade) have already spent a little while convincing you in the significance of acquiring online reviews to your business. How about we just assume you’re obsessed about the main advantages of having a bunch of people tout how awesome you’re on the web.
However, it is not safe to assume we all know wherever within the wide realm of the web we are able to point those well wishers once they need to sing our praises. After all, organic beef be capable of rattle off one or two sites (“Yelp! And i believe you can get them to show up on the internet Maps, too?”), but and we don’t exactly have a very laundry list of options at our disposal.
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Check out our list of the top product review websites for B2B and B2C companies. Understand that every industry has niche websites, too. For example, those involved with the restaurant industry may wish to be on UrbanSpoon. This site post won’t get into websites that are specific to 1 industry, however it will provide at this site that affect businesses in different industry.
Review Sites for B2C Companies
1) Amazon Customer Reviews
Amazon was among the first websites to allow consumers to post reviews of merchandise in 1995, also it remains the most important practical information on consumers looking to make informed purchase decisions. Even if people can and also do get a product elsewhere, should it be obsessed about Amazon.com — unless it’s gasoline or drug paraphernalia, that’s — then many individuals will look up its Amazon review before they end up buying.
What is going to separate your products or services derived from one of that seems much like it? Those shiny gold stars and good reviews. Goods are rated with a five-star rating scale, which is separated by amount of reviews per star, then most helpful reviews and quite a few recent reviews.
2) Angie’s List
Aimed toward U.S.-based service businesses, Angie’s List can be a “higher-end” review site, because users already have to cover membership. However you get what you buy. The reviews, given by using an A-F scale, are typically very well-thought out — very little that ranting and raving that’s more common on free review sites. The reviews can’t be anonymous, which assists lessen fake or misrepresentative reviews, and companies can reply to the reviews posted regarding the subject, too.
It’s absolve to set up a page to your company. When you have yours, encourage your clients who will be on Angie’s List to leave reviews there — members are the only ones in a position to take action!
3) Choice
Have customers around australia? Option is a member-funded website based in Australia. Choice independently test products and services and provide performance reviews with their members. The majority of the work they do involves testing products and services themselves, creating product comparisons, and writing buying guides. In addition, though, they certainly allow members to rate and discuss specific product models and brands to Choice members. In case you have customers around australia, we suggest encouraging those who find themselves on Option to leave reviews there.
4) Trustpilot
Trustpilot can be a fast-growing, community-driven consumer review platform based in Denmark, although they’ve expanded away from Europe into 65 countries, such as the U.S. The woking platform for businesses helps companies throughout the entire world proactively collect reviews. It does not take customers who write both product and seller reviews, keeping it third-party verified.
While they have a very basic version totally free (each day build a profile page and collect reviews), their paid versions allow you to create customizable review invitations, share ratings and reviews on social media, and link review data to your internal business systems.
5) TestFreaks
Just like TrustPilot, the Swedish-based TestFreaks helps companies proactively collect reviews and write seller reviews to enhance them. Another cool addition? Their question and answer feature, which lets potential clients post questions and receive answers straight from your customer support team.
6) Which?
Which? is an independent consumer review organization that tests and reviews products after which writes about them. Unlike Angie’s List, it’s the folks from which? who write the reviews — not the customers can use. They don’t really accept submissions for product testing or survey inclusion, nevertheless they do encourage people to permit them be familiar with their items and services by emailing [email protected].
Although this leaves less room for you to influence whether your merchandise find yourself on their own site, it is still worthwhile to learn about and checking in with this popular site, specifically if you have customers within the U.K. The site has testimonials for from dishwashers and tablets to cars and charge cards. They make sure review each one of these products themselves, after which reveal both their methodologies and results. Additionally they take customer surveys of things prefer and worst firms for customer support.
Lots of their content is free, but customers may become members for ?10.75 each month to obtain access to a “Best Buys” and “Don’t Buy” list, the newest reviews of merchandise using their test labs, and access to their consumer legal counsel service.
7) ConsumerReports
A nonprofit organization, ConsumerReports is an independent product testing organization that runs unbiased tests to rate and recommend products. They’ve reviewed over 7.7 million products, accept no advertising, and buy all products that they test. (Fun fact: They are buying and test 80 cars each year!) This is about as legitimate as it gets. As a result, there isn’t much that you can do here “except” let’s say you sell an item, ensure it’s really, fantastic.
Basically, you could have this site as being a lesson in excellent web content writing. For every product they review, they supply review criteria, product overviews, a buying guide, and social sharing buttons. It’s all quite comprehensive and, well, helpful. Just about the true secret to great content, are we right?
8) TripAdvisor
In case you are within the travel, hotel, airline, entertainment, or restaurant industries from any location, you will want to look into the reviews around the popular website TripAdvisor. Since the largest travel site on the planet, it has over 225 million reviews, opinions, and photos taken by travelers. They likewise have some awesome content on their own about low airfares, travel guides, rental listings, and advice forums about almost every location on the planet you might image. Many people look there before making a trip.
The true secret into a successful profile on TripAdvisor is rendering it as near to the top with their popularity index as you possibly can, to ensure that people looking for information in a specific place view your listing. According to TripAdvisor, very good ranking algorithm is based on three critical factors: quantity, quality, and recency of reviews. Here’s an excerpt in the advice they offer businesses looking to grow their ranking:
Quantity: Ask you and your guests to create reviews, and make use of our management center tools to remind them when they have a look at. Offering incentives for reviews is against the rules, though — have a look at our policy to ensure that you determine what is and isn’t okay.
Quality: Guests who enjoyed top class hospitality as well as a memorable experience are more inclined to write positive reviews. Monitor what previous reviewers wrote to see what worked and would not work most effectively to your property so that you can maintain and boost your service.
Recency: Recent reviews factor more strongly on your popularity rankings and older reviews tight on effect on a hotel’s ranking over time. Once more, encourage guests to create reviews to keep fresh content rolling in.”
9) Yelp
Yelp can be a free review site that lets consumers rate businesses with a five-star scale. Any business can set up a profile on Yelp totally free, and users can set up their unique free profiles to review an enterprise. You’re absolve to reply to reviewers, too, but we suggest going for a balanced and polite method of any negative reviews you will get, as Yelpers have been in a reasonably tight-knit community.
Yelp has are categorized as fire within the last couple of years for a few slightly shady practices, like incentivizing businesses in promoting together in substitution for gaming the hunt recent results for their business (“Pay us money and we’ll push bad reviews down!”). Savvier consumers started to take a look at Yelp reviews overall and also the reviewer’s clout in your mind, rather than getting powered down by the business due to one bad listing.
However, it is still in your favor to obtain a constant stream of positive online reviews visiting your business’ Yelp account so happy clients are always towards the top of your review feed — especially is you are a location-based business. Yelp profile information contains items like store hours and information, so your profile will usually generate when individuals Google your organization.
10) Google My offer
You understand those reviews that show up with you google for a business? Yeah, those things take presctiption this list greatly.
Google’s Pigeon algorithm update uses distance and ranking parameters to provide improved regional online research results. So, in order for your business’ site to be properly optimized for search, you will want to set up verified accounts with local directories — especially Google’s, called Google My offer. Getting reviews, comments, pictures, etc, especially on Google, can provide a lift looking. Only verified local Google+ pages can reply to reviews.
An additional benefit? Google Maps pulls that information and people reviews in the app, so having a large amount of content within can make your organization look more reputable.
11) Yahoo! Local Listings
Just like Google My offer reviews, Yahoo! Local reviews let users post reviews of businesses with a five-star rating system.
According to Google search Land, Yahoo! still receives about 10% of google search share. So while you might n’t need to get time figuring out the intricacies of Yahoo!’s algorithm, obtaining some favorable reviews around the Yahoo! Local Listings sure couldn’t hurt with the 10%.
Review Websites for B2B Companies
12) G2 Crowd
If the business sells software, you will want to make sure you have a very presence on G2 Crowd. On a monthly basis, over 300,000 people looking to buy software browse the 37,000+ reading user reviews here to enable them to make better purchasing decisions.
G2 Crowd operates a lot like Yelp, but in a particular niche. Organizations are reviewed with a five-star scale, and reviews cover from setup and straightforward useful to security and support. Reviewers respond to your questions like “What would you like best?”; “What would you dislike?”‘; and “Recommendations to others considered the product.” Also, it is possible to upvote and downvote others’ reviews.
13) TrustRadius
Like G2 Crowd, TrustRadius is an online review site for software businesses. Reviewers on the website are authenticated via LinkedIn to be sure they’re users (although the reviews themselves can nevertheless be anonymous), that enables users to see what their LinkedIn connections assert about particular pieces of software on TrustRadius. This adds a layer of trust for somebody reading the website.
You can use the website to browse reviews of individual companies, or compare two companies side-by-side to match their five-star ratings, screenshots with their products, pricing details, and user comments from reviewers.
And company reviews, they’ve come up with a lot of buyer guides for categories including talent safes, business intelligence software, core HR software, social media, and A/B testing to help individuals find the appropriate product for the children according to numerous reviews and user ratings.
14) Salesforce AppExchange
Provide an app around the Salesforce AppExchange? Then you’ll definitely need to keep track of your app’s ratings and reviews there. Comments are according to a five-star rating system, and every app has reviews listed with helpful positive review and quite a few helpful negative reviews first, then all reviews, from where users can filter by rating, date, and helpfulness. They’ve embraced transparency, letting users access thousands of reviews to see the amount of downloads with simply a couple of clicks.
For Online Reviews Both B2B & B2C
15) Eee
A nonprofit site, the higher Business Bureau (BBB) evaluates all sorts of businesses against a set of guidelines for a way businesses should treat the general public. They don’t really directly recommend or endorse any businesses, products, or services; they only supply the public with the information on the website about businesses, and if they have met the BBB’s accreditation standards. They are going to also review both accredited and non-accredited businesses.
A business’ profile listing around the BBB contains general overview information, just like a short company bio and the company’s accreditation status, previous any complaints made concerning the business and whether were resolved, reviews, and the BBB’s A – F rating in the business.
16) Glassdoor
Glassdoor is an employee review site that can help anyone — from prospective employees to potential clients to investors — experience an thought of that of a company is really like from the inside. In other words, it helps appraise the more qualitative factors of things like valuation.
Employees can share how it’s prefer to interview and work on their companies, and the site shows visitors which companies are rated highest by their workers. Many employers use it to create their employment brand to enable them to target and recruit candidates, however you can also make use of the reviews to talk about ideas internally for improvement among your management team.
Creating an employer account is provided for free, and it’s easy to track and reply to reviews. As an example, it is possible to set up alerts and that means you experience an email whenever a new review is posted so that you can acknowledge and reply to each.
Other locations for Consumer Reviews
Online reviews also exist on websites that aren’t necessarily built just to publish online reviews. Some businesses use their social presence and site to encourage online reviews … plus some brands just make them unsolicited, for much better and worse.
Below are a few websites that, if you (please, elect to) is additional hubs for online reviews. And perhaps they are awesome, because they have enormous reach, along with some — if not entire — treating these properties.
17) Facebook Ratings & Reviews
Do you know there exists a place on Facebook for fans to leave ratings and reviews of one’s business? There sure is … it’s named, aptly, Facebook Ratings & Reviews. It seems like around the left-hand side of one’s Facebook Page, so you can’t move or eliminate it as if you can other parts of one’s Page.
Anyone logged into Facebook can post a rating or report on an enterprise. All they need to do is go to the Reviews area of your Page, select the grey stars to decide on a rating, after which write an optional review. They are able to make that review public, visible to friends, or visible and then them.
18) Twitter
The ridiculously fast-paced nature of Twitter makes it appear to be a weird destination to try and accumulate reviews. But while users may well not always search for reviews on Twitter (until you started some form of review hashtag, perhaps), tweets are nevertheless indexed looking results. Which means a user’s tweet, whether complimentary or less-than, could appear within the SERPs when someone’s looking for reviews on your business.
Not only that — there’s stuff you can actively employ the positive tweets coming to you. For example, we tested the element of social proof on conversions right here at HubSpot, attaching three tweets that gave positive reviews by using an ebook we had been promoting at the time. Guess what happened? The CTA with the three tweets converted better than the CTA without tweets. In the event you begin to “Favorite” tweets that may work as positive reviews down the road, it will likely be easier to find them when you want to use them inside your marketing.
19) Your Own Website
Finally, the main one place that you have total and utter control: your website. It’s an excellent place to publicize reviews you will get (perhaps embed some of those tweets you favorited?) You can create a bit of one’s website dedicated just to reviews and testimonials, and also will include a form so happy customers can submit their unsolicited reviews. In case you’re actively campaigning for positive online reviews so you encounter happy customers who would like to make you a positive review try not to have accounts on sites like Yelp, Angie’s List, or Google, it’s handy to possess a place on your website to create their kind words. Attempt to add testimonials to squeeze pages and product pages, too.
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