The 10 steps below demonstrate having a real example the way to get greater than 10,000 fans in your Facebook business page.
Facebook could be the king of social networks with over 1.79 billion active users monthly (Updated December 2016). It really is utilised by greater than 60% of Internet users Worldwide and it’s also a great tool for promoting services or products, finding customers or gaining more loyal readers (followers).
To take advantage of this for business purposes, you need to have plenty of fans (followers) in your Facebook business page. Let’s see below why having many Facebook fans is vital.
What could be the significance of having many Facebook fans in your business page?
It indicates popularity – It’s obvious how the number of fans reveals how popular an online site is. A facebook business page with 100,000 followers is more popular than a page with 1,000 fans and this creates a number of other benefits (described below).
It indicates trust – In case you can’t see the relationship between Facebook fans and business trust, consider how the US State Department spent $630,000 to raise their Facebook Fans from 100,000 to 2 million through the years 2011-2012 (See related post from marketingland).
Why did this is done? Because in today’s World an effective business, blog or website will need to have plenty of Facebook fans. 5yrs ago this would not issue in the Modern, social proof is vital.
More fans, more visits – Greater fans you might have, the harder could be the number of people that may call at your posts inside their timeline and perchance see your website.
While this really is, it ought to be noted that your entire fans will see your site content.
As already explained within a previous post, How to raise your Facebook Page Organic Reach, only a small percentage of your followers (no more than 4 percent) will see your status updates.
This number can differ, but what is vital to be aware of now, is actually you might have 10,000 fans and you also post a whole new update, it will likely be seen organically by the max of 300-400 people.
It’s great for SEO as well – Although officially The search engines do not admit that social websites is a ranking factor, numerous studies show that popular websites on Facebook may perform better in search, than not so popular websites (other factors being equal).
How to visit from 0 to 10,000 Facebook fans
Now that you’re convinced that developing a lot of Facebook fans is vital on your website and business, let’s see step-by-step the best way to change from 0 to 10,000 fans.
Note: Fundamental essentials exact same steps I followed to raise the facebook followers of my fitness blog’s facebook page. Currently the page has greater than 100K fans and yes it continous growing organically.
Step 1: First suggestion – you need to have a Facebook business page
It may seem silly for your experienced but also for beginners to social websites this can be a new challenge: An individual Facebook page differs from a small business page.
If you want to have friends on Facebook to express your holiday photos you’ll need to create a personal page but if you want to have fans and followers on your website or business you’ll need to create a Facebook business page.
So, the initial step would be to make certain you produce a Facebook business page along with the second step would be to be sure that your page is correctly optimized.
Step 2: Optimize your Facebook business page
When we speak about Facebook business page optimization we mean selecting a friendly page title (username), writing a catchy description (from the short description field), providing accurate information for too long description, company overview, mission (see screenshot below) and naturally posting interesting content – here is the most important optimization tip coming from all.
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The expertise of the content posted in your Facebook business page will even determine it’s failure or success.
Having an optimized Facebook page makes it much simpler to draw new fans or even more likes from ads even as we will see below.
Step 3: Make the most of your own personal Facebook account
I mentioned in step one above that you need to have a very business page instead of your own page, nevertheless, you still need provide an active personal facebook account.
Here means that:
After you post an update in your business page, a good way to raise exposure and likes, would be to share that post in your personal page too.
People you might have as friends in your personal page may ‘like’ and ‘interact’ together with the post shared from your business page and this will boost the engagement factor of your posts.
As a result, facebook will demonstrate your site content to more fans (organically).
So, a good way to raise the volume of folks that view your site content and go at night 4% of you fan base would be to share and promote the post in your personal page.
It is obvious how the more number of friends the larger would be the visibility in the post.
Also, just be sure you invite your entire existing friends (and new ones) to like your Facebook business page. Accomplish that when you obtain a new ‘friend’.
Step 4: Add the Facebook Like box in your website
This is again social media marketing 101 nevertheless, you need to have the Facebook like box in your website for several reasons:
#1 – It’s ways to associate your website together with the Facebook business page. In other words it is just a approach to ‘tell’ search engines that will be your official Facebook business page.
#2 – When you invest in plenty of fans, that is something ought to be proud off then one to show to your users (as explained above this implies popularity, trust and social proof).
#3 – It’s the best way to increase your fan base organically. The future prospect can follow your website by clicking the LIKE button and never have to check out Facebook.
Hint: For max results, position the LIKE box above fold (for the sidebar).
Hint 2: You can even popup such box to new users (as an example, after they spend A minute over a page, after they scroll into the bottom or after they attempt to leave your page – while this is useful with regards to getting new likes, you should be careful to not help it become too distracting on your users.)
Step 5: Follow these suggestions to increase post engagement
So far, we now have created an optimized Facebook business page, added friends to our personal Facebook page and placed such box within a prominent position on the website.
The next natural step would be to start sharing happy to maintain your fans happy and perhaps be capable of convert them from fans > web site visitors > customers.
Some simple rules to follow that may boost the user engagement along with your facebook business page:
#1 – Share relevant content: Share content that your particular fans anticipate seeing with your page. For instance, if your web site is about Social media, share content in connection with social websites instead of about sports or something different you may like. If your users desire to read sports news, they know how to locate them.
#2 – Don’t forget that they follow your business page to get updates relating to your website (and niche) instead of relating to your social gatherings: If you wish to get social, then use your personal Facebook page, your business page is around your website.
#3 – Typically thumb, I take advantage of my offer page to express content from my niche only, only must share something just isn’t in connection with my niche, I take advantage of my own page.
#4 – Don’t be too promotional: Sharing promotional content (constantly) in your Facebook page will drive your fans away. For those who have a campaign to express or something that could benefit your fans, this can be done but don’t go crazy.
Try to publish interesting, shareable content that is certainly in connection with your niche, even if this won’t come from your website. Have a balance between promotional and content that your particular followers might choose to read.
Step 6: Share intriquing, notable and top quality content (not just links)
I made some tests regarding the impact of descriptions when you are performing a Facebook update and located out that Facebook posts with ‘lists’ have more likes than posts with just links. Permit me to present you with an example to understand What i’m saying is.
When you want to share a post from your website on Facebook, you go to Facebook status updates and enter in the webpage URL. It looks something similar to this:
You can share this post without adding any extra information. If your title and images are great, you’ll get several likes with respect to the time you make the post, number of fans etc.
If one one other hand, you enrich this post by having more details specifically a listing, then other items being equal, you’re more prone to get more likes and shares.
For me this will make sense since people that view a title and image inside their timeline might not ‘Like It’ because it provides no value for many years (don’t forget how the average user is given numerous postings inside their timeline if he or she login to Facebook).
On one other hand when you give them valuable, top quality as well as simple to see information (being a list), they will click on the LIKE button since they read something helpful and never have to leave their timeline.
Note: It is a known indisputable fact that individuals have a tendency of LIKING a post without reading it so give them top reasons to accomplish that; your website visits might not increase though the engagement factor of your posts will rise.
Step 7: Share images, videos and emotions
If you adopt a peek at probably the most popular Facebook pages, so as to they tend to express images, videos, infographics, charts etc, with their usual text only postings.
This kind of content gets more likes and shares and consequently the page gets more fans and followers.
In research conducted recently by Buzzsumo, they identified how the most shared and liked content on Facebook, has the following characteristics:
Step 8: Provide incentives to obtain additional fans & followers
Why should someone follow your Facebook business page?
You must give incentives to facebook users to follow your page. A couple of tricks to consider:
Quality updates – This can be the best incentive you can provide your users. Before posting anything in your page, you need to be sure that it provides value to your audience. When you do this consistently, you existing followers will share it with their friends and this will get more users.
Run a tournament – Many sites run contests on Facebook and giveaway different gifts. The ‘price’ for joining this article would be to LIKE the page first. There are many tools to achieve that but consider when you don’t have a very known brand this many not be so successful.
Content upgrades – In case you have your blog post, you can use ask users to enjoy your page to obtain an new version of your post. This involves extra tools but it’s something worth testing.
Step 9: You have to market own content and page
When you develop your business page don’t expect that it’ll magically get thousands of fans. In addition to the tips outlined above, there is also in promoting your business page in places other than Facebook.
A few tricks to take into consideration that helped my case:
Promote in other social websites networks – In case you have accounts with other social websites channels e.g. Google+, Pinterest etc. you can periodically ask your followers to participate yourself Facebook too. Be polite and reveal to them the rewards from doing so.
Promote in Twitter – Besides posting relating to your Facebook page on other social websites networks, you can make the most of twitter’s interactive features.
When you have a new twitter follower, send them an individual (personalized) message and enquire of the crooks to follow yourself facebook (both your personal and business pages).
This method even though it is time consuming, (I did so it manually instead of using any tools) it could produce really good results.
Promote with your newsletter – In case you have a newsletter or if you talk with your readers via email, just be sure you you can keep them follow your Facebook page.
Do not just write the FB URL using your signature but Inquire politely to enjoy your business page.
Step 10: Facebook ads is a must
I have saved one of many easiest and many efficient ways to increase your Facebook fans for last, as it is the only one that it’s not free.
Facebook provides a self-service ad platform which you can use either to increase your fan base (market page), enhance your posts, get more leads, increase conversions or perform number of other actions (as shown from the image above).
The procedure is actually comparatively easy and straightforward. Basically you decide on a webpage you use, select your goal (market page), select your audience (according to country, age, other demographics and interests) and after that set your day-to-day budget and duration.
The cost per campaign is determined by several factors. The simplest way to assess if Facebook ads is a superb means to fix increase your fan base, would be to run a pilot campaign for 2 days.
Spend $10-$20 dollars every day and run the campaigns for the fixed duration (at the very least every week). At the conclusion, you can evaluate if the fee per like is a thing you’re happy to purchase.
I had great results with Facebook ads both for my websites as well as client websites and i also run campaigns on a monthly basis (stay) to improve my facebook likes.
It ought to be noted by using Facebook ads you don’t buy likes but views. Many people think that whatever you purchase is Facebook likes but actually you have to pay Facebook to show your ad to more Facebook users.
If what you are advertising is interesting, then more people will hit such button so spend time and think about the message you want to display with your ad as well as the image to work with.
Conclusion
Having a big number of Facebook fans in your business pages is vital for credibility and social promotion purposes.
If this wasn’t important in the first place, then nobody would care along with the US State Department wouldn’t need to spend $630 thousands for Facebook campaigns.
Once you need to do the required optimizations to your business page (steps 1 and a pair of above), then a easiest way to obtain additional followers is by using Facebook ads. With a bit of A/B testing you can find to 10,000 fans without any greater than $1,000 (spread in a time period of months).
Once you need to do everything properly and provided that you’ve got a great product or service, you can increase your fans to 100,000+ like I did so together with the Facebook Page of my fitness blog.
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