Globally, the use of cell phones, smartphones, iPads and tablets for surfing the net is increasing in an alarming rate due to its convenience, cost-efficiency, comfort and ease. The use of mobile devices is closing the digital divide involving the rich and poor; as well as the urban and rural dwellers. All companies are duty-bound to produce websites that are mobile-friendly to be able to reach these mobile users. Just one way of the process is to create designs that are attentive to different devices and screen sizes.
What then is responsive web page design?
Responsive web page design (RWD) is a technique utilized in web page design allowing webpages reply to the screen size, orientation and platform from the device an individual is viewing with.
Responsive design will be the simple most important factor that has changed the browsing behavior of browsers recently. Such websites are designed for changing from device to device. For example, if your user switches from the cellular phone to a tablet device, the site automatically adapts and dynamically fits how big the screen.
Without delving much in to the technicalities associated with designing such websites, the following are the company advantages of responsive design.
User-friendly: Responsive websites are highly liquid and fluid which make contents change across all screen resolutions and devices. It’s got foreground images that scale together with the layout to reveal and conceal aspects of images over the internet. This fluidity causes it to be user-friendly, accessible and delightful when compared to conventional websites. Users are able to surf your site whatever the environment they are, hence increasing the reach of your business website.
Consolidate business marketing efforts: Google has recommended SEO and SEM as well practice so companies that do not have them are at a disadvantage. Is the most popular global search results, Google explained that responsive websites are really simple to crawl and perform favourably browsing results.
As outlined by Moz, a well-respected search company inside their 2015 Search engine results positioning Factors, 150 marketing professionals dedicated to SEO were surveyed as well as the results was that responsive or mobile-optimized websites have better ranking success than unresponsive websites. The responsive or mobile factor was on only second to content uniqueness from the Ranking Factors report.
Given this knowledge, we are able to safely say definitely that using a responsive website may help augment marketing efforts of organizations to achieve their business objectives.
Economical: Using desktop or laptops is normally more expensive and/or inconvenient than using mobile devices. Cellular phones offer simple and fast entry to information about the move. Responsive websites are thus cost effective for users who spend virtually no amount of time in a workplace.
For businesses, the responsive web page design reduces design and development costs as they do not have to develop different websites many different devices. Additionally, businesses helps you to save cash on maintenance costs while they will be centering on only one website.
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