The 10 steps below demonstrate with a real example the way to get a lot more than 10,000 fans on your own Facebook business page.
Facebook is the king of social support systems with over 1.79 billion active users a month (Updated December 2016). It really is utilised by a lot more than 60% of Internet users Worldwide and it is a great tool for promoting services or products, finding new customers or gaining more loyal readers (followers).
To employ this for business purposes, you must have a lot of fans (followers) on your own Facebook business page. Let’s see below why having many Facebook fans is very important.
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What is the significance of having many Facebook fans on your own business page?
It indicates popularity – It goes without saying the variety of fans reveals how popular an internet site is. A grow business page with 100,000 followers is a bit more popular than a page with 1,000 fans which creates a variety of other benefits (described below).
It indicates trust – If you can’t comprehend the relationship between Facebook fans and business trust, consider the US State Department spent $630,000 to increase their Facebook Fans from 100,000 to 2 million through the years 2011-2012 (See related post from marketingland).
Why did money? Because in today’s World an effective business, website or blog will need to have a lot of Facebook fans. Five-years ago this failed to make any difference but also in the 21st century, social proof is very important.
More fans, more visits – The greater fans you’ve, the harder is the number of people which will see your posts within their timeline and perchance go to your website.
While this is correct, it must be noted that doesn’t your fans might find your content.
As already explained inside a previous post, How to increase your Facebook Page Organic Reach, only a tiny proportion of your followers (no more than Four percent) might find your status updates.
This number can vary, what is very important to comprehend now, is when you’ve 10,000 fans so you post a whole new update, it’ll be seen organically with a max of 300-400 people.
It’s great for SEO as well – Although officially The search engines do not admit that social media marketing is a ranking factor, numerous studies reveal that popular websites on Facebook may perform better in search, than not so well received websites (variables being equal).
How to go from 0 to 10,000 Facebook fans
Now you are believing that using a large amount of Facebook fans is very important to your website and business, let’s see step-by-step the best way to go from 0 to 10,000 fans.
Note: Necessities such as exact same steps I followed to increase the facebook followers of my fitness blog’s facebook page. Currently the page has a lot more than 100K fans also it continous to develop organically.
Step 1: Firstly – you must have a Facebook business page
It may sound silly for that experienced nevertheless for beginners to social media marketing this is a new challenge: An individual Facebook page is different from a small business page.
If you need to have friends on Facebook to express your holiday photos you’ll need to produce a personal page though if you wish to have fans and followers to your website or business you’ll need to produce a Facebook business page.
So, the first task would be to just be sure you develop a Facebook business page and also the the second step would be to make sure that your page is properly optimized.
Step 2: Optimize your Facebook business page
When we speak about Facebook business page optimization we mean picking a friendly page title (username), writing a catchy description (from the short description field), providing accurate information for too long description, company overview, mission (see screenshot below) and naturally posting interesting content – this can be the most critical optimization tip of.
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The excellence of the content posted on your own Facebook business page may also determine it’s failure or success.
Having an optimized Facebook page makes it much simpler to draw in new fans or maybe more likes from ads once we might find below.
Step 3: Benefit from your own Facebook account
I mentioned in 1 above you will want to have a very business page and never an individual page, however, you still need to provide an active personal facebook account.
Here means that:
After you post an update on your own business page, a good way to increase exposure and likes, would be to share that post on your own personal page too.
People you’ve as friends on your own personal page may ‘like’ and ‘interact’ together with the post shared from the business page and will also raise the engagement factor of your posts.
As a result, facebook shows your content to more fans (organically).
So, a good way to increase the amount of individuals who view your content and go at night 4% people group of fans would be to share and promote the post on your own personal page.
It is evident the more variety of friends the larger would be the visibility of the post.
Also, ensure that you invite your existing friends (and brand new ones) to adore your Facebook business page. Make it happen when you acquire a new ‘friend’.
Step 4: Add some Facebook Like box on your own website
This is again facebook marketing 101 however, you need to have the Facebook like box on your own website for 3 reasons:
#1 – It’s a method to associate your website together with the Facebook business page. Put simply it’s a method to ‘tell’ search engines like yahoo that this will be your official Facebook business page.
#2 – When you’re getting a lot of fans, this really is something should be proud off and another to exhibit in your users (as explained above what this means is popularity, trust and social proof).
#3 – It’s the best way to improve your group of fans organically. Your potential customers can follow your website by clicking so on button without having to go to Facebook.
Hint: For optimum results, set the LIKE box above fold (around the sidebar).
Hint 2: It’s also possible to popup the like box to new users (by way of example, as soon as they spend One minute on the page, as soon as they scroll into the underside or as soon as they make an effort to leave your page – even if this is effective with regards to getting new likes, you ought to be careful to not help it become too distracting to your users.)
Step 5: Follow these suggestions to increase post engagement
So far, we have created an optimized Facebook business page, added friends to our personal Facebook page and placed the like box inside a prominent position on the website.
The next natural step would be to start sharing happy to keep your fans happy and perhaps manage to convert them from fans > site visitors > customers.
Some simple rules to follow along with which will raise the user engagement using your facebook business page:
#1 – Share relevant content: Share content that your particular fans anticipate seeing inside your page. For example, if your website is about Social media marketing, share content related to social media marketing and never about sports or some different you could like. If your users need to read sports news, they understand where to find them.
#2 – Don’t forget that they can follow your small business page to obtain updates regarding your website (and niche) and never regarding your social gatherings: If you wish to get social, then takes place personal Facebook page, your small business page is all about your website.
#3 – As a rule thumb, I personally use my offer page to express content from my niche only, only should share something which isn’t related to my niche, I personally use my own page.
#4 – Don’t be too promotional: Sharing promotional content (constantly) on your own Facebook page will drive your fans away. When you have an offer to express something like that that might benefit your fans, that can be done but don’t go crazy.
Try to create interesting, shareable content that’s related to your niche, it sometimes does not come completely from your website. Have a balance between promotional and content that your particular followers should read.
Step 6: Share intriguing and top quality content (not only links)
I made some tests concerning the impact of descriptions when you are conducting a Facebook update and discovered out that Facebook posts with ‘lists’ have more likes than posts with just links. I want to give you an illustration to understand what After all.
When you need to share a post from the website on Facebook, put forth Facebook status updates and enter the webpage URL. It looks something like this:
You can share this informative article without adding any extra information. If your title and pictures are good, you’re going to get several likes with respect to the time you’re making the post, variety of fans etc.
If one one other hand, you enrich this post with the help of additional information and also a list, then other pursuits being equal, you are more prone to gain more likes and shares.
For me as a result sense because those that view a title and image within their timeline may not ‘Like It’ as it provides no value for many years (don’t forget the average user is presented with a huge selection of postings within their timeline if he or she login to Facebook).
On one other hand if you allow them to have valuable, top quality as well as simple to see information (like a list), they’ll click on the LIKE button since they read something helpful without having to leave their timeline.
Note: It’s a known undeniable fact that folks have a tendency of LIKING a post without reading it so allow them to have top reasons to do so; your website visits may not increase though the engagement factor of your posts will rise.
Step 7: Share images, videos and emotions
If you take a look at many of the most popular Facebook pages, you will see that they tend to express images, videos, infographics, charts etc, and their usual text only postings.
This form of content gets more likes and shares and as a result the page gets more fans and followers.
In research conducted recently by Buzzsumo, they identified the most shared and liked content on Facebook, contains the following characteristics:
Step 8: Provide incentives to get additional fans & followers
Why should someone follow your Facebook business page?
You should give incentives to facebook users to follow along with your page. A couple of tips to consider:
Quality updates – This is the best incentive it is possible to lengthy users. Before posting anything on your own page, you need to be sure that it offers a superior value in your audience. If you do this consistently, you existing followers will share it making use of their friends and will also have more users.
Run a tournament – Many websites run contests on Facebook and giveaway different gifts. The ‘price’ for joining this content would be to Much like the page first. There are numerous tools to accomplish this but consider that when you don’t have a very known brand this many not so successful.
Content upgrades – If you have your blog post, you should use ask users to enjoy your page to get an new version of your post. This involves extra tools however it is something worth checking out.
Step 9: You should market your own content and page
When you develop your small business page don’t expect that it’ll magically get a large number of fans. In addition to the tips outlined above, there is also to promote your small business page in places besides Facebook.
A few tips to take into consideration that assisted my case:
Promote in other social media marketing networks – If you have accounts with social media marketing channels e.g. Google+, Pinterest etc. it is possible to periodically ask your followers to participate your self on Facebook too. Be polite and tell them the benefits from doing so.
Promote in Twitter – Besides posting regarding your Facebook page on other social media marketing networks, it is possible to benefit from twitter’s interactive features.
When you receive a new twitter follower, send them an individual (personalized) message and ask these to follow your self on facebook (both your business and personal pages).
This method eventhough it ‘s time consuming, (Used to it manually and never using any tools) it may produce fantastic results.
Promote inside your newsletter – If you have a newsletter or if you communicate with your readers via email, ensure that you keep these things follow your Facebook page.
Do not only write the FB URL through your signature but ASK them politely to enjoy your small business page.
Step 10: Facebook ads is a must
I have saved one of the easiest and quite a few effective ways to enhance your Facebook fans for last, as it is often alone that it’s not free.
Facebook offers a self-service ad platform used with the idea to enhance your group of fans (market your page), supercharge your posts, get more leads, increase conversions or carry out a variety of other actions (as shown from the image above).
The procedure is pretty simple and easy straightforward. Basically you select a website you possess, select your goals (market your page), select your audience (determined by country, age, other demographics and interests) and after that set your evryday budget and duration.
The cost per campaign depends upon several factors. The easiest method to assess if Facebook ads is a great solution to enhance your group of fans, would be to manage a pilot campaign for two days.
Spend $10-$20 dollars daily and run the campaigns for a fixed duration (a minimum of weekly). By the end, it is possible to determine if the cost per like is something you are ready to spend on.
I had great results with Facebook ads for both my websites as well as client websites i run campaigns monthly (during their visit) to enhance my facebook likes.
It should be noted by using Facebook ads you don’t buy likes but views. A lot of people believe whatever you spend on is Facebook likes in fact you spend Facebook to exhibit your ad to more Facebook users.
If what you are advertising is interesting, then more people will hit the like button so spend time and look at the message you need to display inside your ad plus the image to utilize.
Conclusion
Having a major variety of Facebook fans on your own business pages is vital for credibility and social promotion purposes.
If this wasn’t critical in the ultimate place, then nobody would care and also the US State Department wouldn’t need to spend $630 thousands for Facebook campaigns.
Once you do the essential optimizations in your business page (steps 1 and a pair of above), then the easiest way to get additional followers is by using Facebook ads. Along with some A/B testing you may get to 10,000 fans without a lot more than $1,000 (spread in a amount of months).
Once you do everything properly and provided that you have a great services or products, it is possible to improve your fans to 100,000+ like Used to together with the Facebook Page of my fitness blog.
