In line with the FDI policy guidelines, “Marketplace label of e-commerce means providing of your information technology platform by an e-commerce entity on a digital and electronic network to behave being a facilitator between buyer and seller.”
The principle feature of this marketplace model is the e-commerce firm, like Amazon, Flipkart, Snapdeal, etc. give you a platform for clients to interact having a large numbers of sellers onboard to acquire an item online. Thus, when a product from amazon is bought, you might be actually buying it from your registered seller by using it. Consequently the product or service is not directly sold by amazon. Here, amazon is just a website platform which facilitates a meeting place for a consumer to meets numerous seller and provide various options and value levels for any service or product.
Whereas the Inventory-led websites have specialized but limited product range and also the serious customers may join to those website for any specific product range, like caratlane.com for precious jewellery, booknest.in to buy books, swiggy.com for ordering food, 1mg.com for medicines etc.
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Anchor Seller and a Level Arena
Almost all of the marketplace players have anchor sellers on panel, who will be either their subsidiary entities or perhaps a large enterprise who may have applied for privileged handles them which helps them offer cheap deals or discounts to the customers. This will likely include a higher discount on products, Free freight, compensation for sales returns etc. The losses incurred on these deals /services are compensated by the Marketplace Player under a pre-agreed arrangement.
It’s easy to find that some goods are entirely on the website at 40% -60% discounts that is even a hardship on the maker to provide. It’s easy to find that you can find 40-50 sellers for any medical books but excepting one anchor seller, no one is able to provide such exciting discounts or offers. They even can mask other seller completely and corner almost entire interest in these products, thereby also frustrate these multiple genuine sellers to achieve absolutely free themes using honest pricing offers.
Just about all e-commerce players take presctiption the verge of re-discovering their business models and dream to become profitable sooner. The reality is, none have been capable of seeing anything at all in profit so far. Many big and promising e-commerce and unicorn players have perished because of unsustainable losses and lots of have been sold-out to others. Year 2017 would see more to fasten belts and go on to solve this riddle lest they perish from the race to the survival from the fittest.
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