The 10 steps below demonstrate using a real example the way to get a lot more than 10,000 fans on your own Facebook business page.
Facebook could be the king of social networks using more than 1.79 billion active users each month (Updated December 2016). It’s utilised by a lot more than 60% of Web users Worldwide and it’s also an incredible tool for promoting products or services, finding clients or gaining more loyal readers (followers).
To use this for business purposes, you might want a great deal of fans (followers) on your own Facebook business page. Let’s see below why having many Facebook fans is very important.
What could be the importance of having many Facebook fans on your own business page?
It indicates popularity – It’s obvious the amount of fans reveals how popular an online site is. A momentum business page with 100,000 followers is a lot more popular than the usual page with 1,000 fans and also this creates a amount of other benefits (described below).
It indicates trust – In case you can’t view the relationship between Facebook fans and business trust, consider the US State Department spent $630,000 to increase their Facebook Fans from 100,000 to two million through the years 2011-2012 (See related post from marketingland).
Why did money? Because in today’s World a prosperous business, website needs a great deal of Facebook fans. Five-years ago this didn’t issue but also in the Modern, social proof is very important.
More fans, more visits – The greater fans you have, the more could be the amount of people which will view your posts in their timeline and perchance go to your website.
While this is, it ought to be noted that not your fans will dsicover your posts.
As already explained in a previous post, How to increase your Facebook Page Organic Reach, only a tiny proportion of your followers (no more than Four percent) will dsicover your status updates.
This number can vary, what is very important to know now, is actually you have 10,000 fans and you post a fresh update, it will likely be seen organically by a max of 300-400 people.
It’s beneficial to SEO as well – Although officially The search engines do not admit that social networking is often a ranking factor, numerous studies show popular websites on Facebook are more inclined to perform better in search, absolutely nothing so popular websites (additional factors being equal).
How to visit from 0 to 10,000 Facebook fans
Now that you are believing that developing a large amount of Facebook fans is very important to your website and business, let’s see step-by-step how you can range from 0 to 10,000 fans.
Note: Necessities such as similar steps I followed to increase the facebook followers of my fitness blog’s facebook page. Typically the page has a lot more than 100K fans plus it continous to grow organically.
Step 1: First things first – you might want a Facebook business page
It may seem silly for that experienced nevertheless for beginners to social networking this can be a new challenge: A private Facebook page differs from a small business page.
If you need to have friends on Facebook to express your holiday photos then you need to generate a personal page but if you wish to have fans and followers to your website or business then you need to generate a Facebook business page.
So, the first step is to ensure that you produce a Facebook business page along with the second step is to keep your page is properly optimized.
Step 2: Optimize your Facebook business page
When we speak about Facebook business page optimization we mean selecting a friendly page title (username), writing a catchy description (from the short description field), providing accurate information for long description, company overview, mission (see screenshot below) not to mention posting interesting content – here is the most critical optimization tip of.
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The company’s content posted on your own Facebook business page will likely determine it’s success or failure.
Having an optimized Facebook page makes it much easier to attract new fans or even more likes from ads even as will dsicover below.
Step 3: Benefit from your personal Facebook account
I mentioned in the first step above you’ll want to possess a business page and not an individual page, nevertheless, you still need come with an active personal facebook account.
Here means that:
After you post an update on your own business page, a good way to increase exposure and likes, is to share that post on your own personal page too.
People you have as friends on your own personal page are more inclined to ‘like’ and ‘interact’ with the post shared from a business page as well as increase the engagement factor of your posts.
As a result, facebook shows your posts to more fans (organically).
So, a good way to increase the quantity of people that view your posts and go at night 4% individuals following is to share and promote the post on your own personal page.
It is obvious the more amount of friends the greater could be the visibility of the post.
Also, just be sure you invite your existing friends (and a) to adore your Facebook business page. Accomplish that every time you acquire a new ‘friend’.
Step 4: Add the Facebook Like box on your own website
This is again social media 101 nevertheless, you require the Facebook like box on your own website for 3 reasons:
#1 – It’s ways to associate your site with the Facebook business page. To put it differently it is just a strategy to ‘tell’ search engines like yahoo this can be your official Facebook business page.
#2 – When you get a great deal of fans, this really is something ought to be proud off and something to demonstrate to your users (as explained above therefore popularity, trust and social proof).
#3 – It’s a sensible way to improve your following organically. The future prospect can follow your site by clicking such button without having to visit Facebook.
Hint: For max results, set the LIKE box above fold (about the sidebar).
Hint 2: You can even popup such box to new users (by way of example, once they spend 60 seconds over a page, once they scroll right down to the lower or once they try to leave your page – even though this works well with regards to getting new likes, you should be careful not to ensure it is too distracting to your users.)
Step 5: Remember these instructions to increase post engagement
So far, we’ve got created an optimized Facebook business page, added friends to personal Facebook page and placed such box in a prominent position on our website.
The next natural step is to start sharing prepared to maintain your fans happy as well as perhaps have the ability to convert them from fans > internet site visitors > customers.
Some simple rules to adhere to which will increase the user engagement along with your facebook business page:
#1 – Share relevant content: Share content that your particular fans count on seeing with your page. By way of example, if your website is about Social media, share content associated with social networking and not about sports or anything else you may like. In case your users wish to read sports news, they do know finding them.
#2 – Don’t forget they follow your company page to get updates relating to your website (and niche) and not relating to your social gatherings: If you want to get social, then make use of your personal Facebook page, your company page is all about your site.
#3 – Generally thumb, I use my business page to express content from my niche only, if I have to share something which is not associated with my niche, I use the page.
#4 – Don’t be too promotional: Sharing promotional content (continuously) on your own Facebook page will drive your fans away. If you have a promotion to express something like that that may benefit your fans, you can do this but don’t add too much.
Try to post interesting, shareable content that is associated with your niche, evidently this will not come from your site. Have a very balance between promotional and content that your particular followers should read.
Step 6: Share intriguing and top quality content (not merely links)
I made some tests in connection with impact of descriptions when you are performing a Facebook update and located out that Facebook posts with ‘lists’ get more likes than posts with simply links. I want to offer you an example to understand what I mean.
When you need to share content from a website on Facebook, you try to Facebook status updates and enter in the webpage URL. It looks something such as this:
You can share this informative article without adding any additional information. In case your title and images are good, you will definately get a number of likes based on the time you’re making the post, amount of fans etc.
If one the opposite hand, you enrich this post with the addition of additional information and particularly a listing, then other pursuits being equal, you might be prone to get more likes and shares.
For me as a result sense because those that view a title and image in their timeline may well not ‘Like It’ as it provides no value in their mind (don’t forget the average user is presented with numerous postings in their timeline if he or she login to Facebook).
On the opposite hand whenever you give them valuable, top quality and straightforward to read information (being a list), they will click on the LIKE button because they read something useful without having to leave their timeline.
Note: It’s a known undeniable fact that everyone has an inclination of LIKING content without reading it so give them reasons to accomplish that; your site visits may well not increase however the engagement factor of your posts will rise.
Step 7: Share images, videos and emotions
If you are taking a review of one of the most popular Facebook pages, so as to they have a tendency to express images, videos, infographics, charts etc, along with their usual text only postings.
This kind of content gets more likes and shares and consequently the page gets more fans and followers.
In research conducted recently by Buzzsumo, they identified the most shared and liked content on Facebook, gets the following characteristics:
Step 8: Provide incentives to get more fans & followers
Why should someone follow your Facebook business page?
You have to give incentives to facebook users to adhere to your page. A few ideas to consider:
Quality updates – Here is the best incentive you are able to lengthy users. Before posting anything on your own page, you need to make sure that it gives you value to your audience. If you do this consistently, you existing followers will share it using their friends as well as attract more users.
Run a tournament – Some run contests on Facebook and giveaway different gifts. The ‘price’ for joining this content is to LIKE the page first. There are various tools to achieve that but consider that if you don’t possess a known brand this many stop so successful.
Content upgrades – When you have your site, you need to use ask users to LIKE your page to get an latest version of your post. This implies extra tools but it’s something worth trying out.
Step 9: You have to promote your own content and page
When you develop your company page don’t expect that it’ll magically get 1000s of fans. Apart from the tips outlined above, you might also need in promoting your company page in places apart from Facebook.
A few ideas to consider that assisted my case:
Promote in other social networking networks – When you have accounts to social networking channels e.g. Google+, Pinterest etc. you are able to periodically ask your followers to join yourself Facebook too. Be polite and show them the benefits from doing so.
Promote in Twitter – Besides posting relating to your Facebook page on other social networking networks, you are able to make the most of twitter’s interactive features.
When you receive a new twitter follower, send them a private (personalized) message and ask the crooks to follow yourself facebook (your personal and business pages).
This method even though it ‘s time consuming, (I did so it manually and not using any tools) it can produce fantastic results.
Promote with your newsletter – When you have a newsletter or you engage with your readers via email, just be sure you make them follow your Facebook page.
Do not merely write the FB URL using your signature but Inquire further politely to LIKE your company page.
Step 10: Facebook ads is often a must
I have saved among the easiest and many efficient ways to raise your Facebook fans for last, as it is often alone that it’s not free.
Facebook offers a self-service ad platform which you can use with the idea to raise your following (promote your page), improve your posts, get more leads, increase conversions or perform a amount of other actions (as shown from the image above).
The procedure is pretty easy and straightforward. Basically you end up picking a webpage you own, select your goals (promote your page), select your audience (according to country, age, other demographics and interests) then set your daily budget and duration.
The cost per campaign depends upon a number of factors. The easiest method to assess if Facebook ads is a good means to fix raise your following, is to chance a pilot campaign for two days.
Spend $10-$20 dollars per day and run the campaigns for a fixed duration (at the very least every week). At the conclusion, you are able to determine if the cost per like is one thing you might be prepared to pay for.
I had achievement with Facebook ads both for my websites and then for client websites i run campaigns every month (stay) to boost my facebook likes.
It ought to be noted by using Facebook ads you don’t buy likes but views. Many people believe that that which you pay for is Facebook likes but usually you make payment for Facebook to demonstrate your ad to more Facebook users.
If what you will be advertising is interesting, then lots more people will hit such button so spend time and consider the message you need to display with your ad along with the image to make use of.
Conclusion
Having a major amount of Facebook fans on your own business pages is very important for credibility and social promotion purposes.
If this wasn’t essential in the first place, then nobody would care along with the US State Department wouldn’t have to spend $630 thousands for Facebook campaigns.
Once you need to do the necessary optimizations to your business page (steps 1 and a pair of above), then this easiest way to get more followers is with Facebook ads. With a bit of A/B testing you can get to 10,000 fans without a lot more than $1,000 (spread right into a amount of months).
Once you need to do everything properly and provided there is a great services or products, you are able to improve your fans to 100,000+ like I did so with the Facebook Page of my fitness blog.
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