I thought about penning this post on band promotion because I commonly hear new bands and struggling musicians wishing they got more paying gigs. Getting a paying gig is a useful one, I am talking about… you spend considerable time, energy and even cash on taking your act together.. rehearsing, traveling to rehearsals and gigs (gas could be a pain in case you travel by car), buying your gear, etc. But getting money gigs for new acts can be be extremely difficult.
While I still find it great to obtain paid, I don’t mean to say think about a band as being a business. A few things i am saying is, it would be practical to no less than have your costs covered.
Naturally, that could depend upon you and the logic behind why you have a band to begin with.
Some bands want to play; love to play; believe that playing and becoming their music around is the foremost compensation there’s… as well as the return of the acquisition of effort, time and expense is that chance to get up there and PLAY. There’s also other individuals who focus on a long-term goal like building their very own following and becoming their music across in their mind.
The reasons why it’s, basically sums it up.
But, in case you desired to get paying gigs, here are a few steps you can take.
1. Focus on Your product or service
Once in a while I locate client who struggles with promoting their product or service, and put in a number of effort simply to get minimal results. The primary reason is, they haven’t had the ability to accurately develop, define and refine their product, which is why aggressively promoting something mediocre will invariably yield mediocre results.
So what exactly is your product? This rock band, along with your music. The key question is how would you set yourself independent of the rest. What exactly is it you accomplish that differs from the others, or the facts that can be done much better than all the others?
“What do you need people to remember and LIKE you for?”
2. Define Your Music/Repertoire
Repertoire defines what type of band you’re. In addition, it defines who your audience is. In my opinion writing and recording original materials are great because with your own personal music you develop a good thing that others would not have. It can be that final quantity of a collaborative creative effort that music news BUT, won’t guarantee success, since for your band to get successfully with regard to your music, you would first should attract an audience that will get to listen to and appreciate it.
On the same note, being a cover band doesn’t imply you are unable to get paying gigs. There are many of canopy bands which get paid well for small bar gigs or perhaps major events.
Exactly what it relies on will be the novelty with the band, along with your draw. Novelty is that something in regards to you that individuals will want to come see; along with your draw will be the height and width of the group it is possible to gather at your gigs.
3. Market Yourself
You need to sell yourself to people that you think would thank you for your band and what you are offering. There are basically 2 kinds of people you want to market to; you’ll find individuals who you want visiting your gigs and appreciating your music, as well as the those people who are in a position to hire you for gigs.
This will sometimes be the classic “the chicken or perhaps the egg scenario”, that you actually increase your audience and obtain more exposure since they can be playing more gigs, but to get additional gigs you got to obtain invited or hired by people who’ve help to produce gigs happen.
But it don’t have to be complicated. You need to simply do both simultaneously.
Networking is vital. The greater people you get to meet, the harder contacts you establish, the closer you get to your main goal.
4. Management / Representation
You have to have a supervisor. An authority figure who you trust and depend on to get results for nothing more than the success and well-being with the band.
A supervisor should be a tenacious businessman. He could be a negotiator, understands marketing, and even more importantly he believes in the product he or she is entrusted with. His primary goal is to sustain and develop further the item he manages.
Using a manager can have several advantages, then one of what I see managers doing that bands that manage themselves cannot, is be objective. The manager sees a thing that individual members within a band usually do not see, this is especially true when some people in this rock band develop egos that cloud their judgment. Members have a tendency to get tunnel vision and may not respond well along with other people’s opinions that won’t be flattering, a supervisor knows if criticisms are valid and take these not emotionally but objectively.
A supervisor is both affiliated with the audience and outsider; an associate because he works with the audience to achieve their set goals. He could be an outsider who are able to make rational decisions and even be critical with the group whether or not this fails to deliver what their audience expects.
Musicians can be the most stubborn of people, as well as the least receptive to criticism, along with a trusted opinion from a specialist figure can help this rock band work to better the item. Do not forget that the manager is especially a businessman, and the man runs this rock band which is “profitable”… the more to showcase a band, the harder money celebrate, the harder money the manager makes too.
Managers should be very aggressive and chronic, a buddy of mine (a supervisor for a huge act) once said a story about how exactly she approached bar after bar simply to get denied each time and it was given a variety of reasons and excuses. She never lost the battle, and didn’t give up her band… today that band is often a major recording artist… and also they’ve been big for a long time now.
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