Posters have been an element of everyday living since the printing industry resolved how to mass-produce coloured prints on an industrial scale. The mid-19th century saw massive advancements in printing technology, which means that poster printing became more widely useful for sets from promotion, advertising, and art.
With the creation of internet marketing and advertising, some point out that printed marketing is starting to become obsolete. But, paper market is still going strong. In this article, NPS looks at the reasons why you could possibly choose poster printing.
Targeted advertising
Posters come in a number of sizes, meaning they can be put into multiple different locations. Poster printing allows you to target a communication specifically to folks which will walk past to see it.
Whether you’re putting your posters in the shop window or tacking the crooks to lampposts – poster printing is an excellent targeted marketing device that can ensure your message is heard by the highest number of individuals possible.
Cost-effective
In comparison with other kinds of printed ads, poster printing is relatively affordable – and try to cost-effective. Think about the cost-per-impression of an online ad – most impressions are made on people already looking for relevant keywords.
With poster printing, each poster occupies an actual physical location, meaning it may be seen by not just your target audience but also other individuals walking by. The reason being people don’t decide to look at poster advertising – it’s there, it’s within their face, and they’ll see clearly without the need of noticing they’re!
Posters may be many sizes, styles, and finishes – NPS offer poster printing on digital and lithographic presses, so that you acquire the best poster printing experience tailored on your brief.
They work!
Over 50% of millennials (those aged 22-38) look closely at print ads. And, a newly released survey by Outdoor Media Centre discovered that 92% of clients said they’d seen outdoor poster advertising within the Half an hour before they purchased something, with 82% saying they’d impulse purchased with that fast.
Think it over – how frequently maybe you have seen a “SALE” poster in the shop window and felt lured to pop in for the look? Choosing poster printing over banner printing or flyer printing means place the your core message at eye level somewhere where it’s guaranteed to make a direct impact.
Versatility
Poster printing doesn’t should be bland. Posters are amazingly versatile and gives lots of benefits, including:
A massive selection of eye-catching sizes
Amazing colour combinations
Bold, outspoken fonts
Long-lasting finishes
To learn more about large poster printing have a look at our web portal