Nowadays, the dividend of mobile Internet is gradually fading, the media channels are continually changing. The traffic has gradually turn into a major marketing focus. Inside the era of internet marketing, brand marketing has changed from “mass advertising” to “targeted marketing”. Brand marketing has turned into a key hyperlink to enhance communication.
KOL’s owner’s name is the vital thing Opinion Leader, that’s produced by Paul F. Razasfield and Elihu Katz’s “two-level communication” theory. KOLs are thought as individuals or organizations knowledgeable about the press sufficient reason for more knowledge in specific fields, who can better explain and conduct communication using the users. These are someone who will be more often confronted with new knowledge or activities. Because of the professional knowledge, they are able to gain the trust of relevant groups, in order to exert their influence in this area.
KOL marketing is to connect and connect to its brands and merchandise through folks who suffer from influence in specific fields. Whether it is effective, this type of marketing will bring credibility towards the promotion plan, enhance brand attributes, and acquire prospective customers. KOL marketing is considered a relatively new marketing technique, which plays an important role from the coverage and influence of social websites. In China’s Internet industry, the name of Li Jiaqi will surely appear when it comes to KOL, which attracts essentially the most attention. He or she is generally known as “Mr. lipstick”. On the first day’s Taobao’s Double 11 shopping carnival in 2019, he sold a lot more than 10,000 Lipsticks in five minutes. In five hours of live stream broadcast, he attracted 332 million users to observe his live streaming.
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