It doesn’t matter what niche you’re targeting, or what kind of audience you’re going after with your website, if you don’t have an effective web design in place, then the chances of making your site convincing for your visitors are slim. Once you get enough education about what is important, then you can design your site according to your liking as well as what your niche will accept. So are you perplexed about where to begin with your design? There is too much to talk about everything, but we can explain how your sites can produce better responses from your visitors.
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Even if you are not shooting for search engine rankings, it is a very good practice to assign relevant names to your webpage filenames. Actually this SEO practice probably had more weight in the past than now, but it is easy to do and certainly will not hurt. So using your primary keywords in the file names can help you with your search engine rankings. Also, avoid using underscores when you do this and do use the hyphen. If you use no spaces and the words are next to each other the bots will not read them properly. While this all by itself is nothing, really, but it will help your site with ranking ability and better listing in the right category by Google.
Use RSS Auto-Discovery: All websites should have an RSS feed for content and all site owners should make sure that site headers include the auto-discovery code. This makes it easier for the different browsers and RSS readers to automatically find your feed and let people know that they can use it. RSS feeds are great because they allow readers to keep up with content updates and website changes and this one tiny feature can make a major difference in your website.
You can see all kinds of examples of just about everything where people designed a site and then remembered they wanted to put content on it. The more artistic sites will use Flash, but we have a hard time appreciating Flash in most applications. The use of Flash may be acceptable for some kinds of sites, but it is a judgment call so we will not say, never use it.
Another consideration is browser loading time, and if you are doing SEO then that is important. A Flash splash page is somewhat outdated, and honestly you do not see them used very often. This gives others the option to visit a non-flash page if they’re not in favor of it.
You really can make a pretty big difference with all your sites by adhering to solid website design guidelines. As you start working on your web design and make tweaks from time to time, you’ll realize that successful web design is not a one-time thing, but an ongoing process.
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