If you are in business on the net, then a huge part of establishing trust with potential customers lies with your choices made in your website design. All you need to do is make your site with an appropriate design and theme for your audience and follow good usability practices. Don’t feel so all alone if you have been banging your head against the wall. You need to have webpages that evoke positive feelings and perform better, and we will show you how to do that.
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Use 404 Pages to Your Advantage: It’s fairly common for people to make typos when they’re trying to find something online, and this can lead to a 404 error page. You may be wondering how this fact relates to designing a website properly. What makes this important is that your 404 page, at least the default one, is a useless page where your visitors can’t learn/buy/sign up for anything. What you should do is transform the default 404 page, which is essentially a dead end into a menu where the visitor can easily find the part of your website where you want them. This one step can get you lots of visitors who would have left otherwise, perhaps assuming your site was not active. Be creative when it comes to the design of your 404 page because you want it to be simple and at the same time help the visitor in the best possible way.
Whether you opt for over or under the header, be sure to always slap the good old link back to home.
We recommend using the link text, Home, so people know immediately the purpose. Hopefully it goes without saying that every page on your site must have this link to home. For example, let’s take your website’s navigation bar – it should be in the same place on each of your page, and not moved around. If you use a logo, the very often people will, or may, assume the logo link is the homepage link – but we would not always assume people know.
Using Alternative Domains: to make sure that your brand is as protected and you are as easy to find as possible, register a bunch of different domain names as well as multiple versions and a bunch of different extensions. This step is to only prevent others from taking advantage of the free domain names and registering them. Although not directly related to your website’s design, this step is to ensure that you don’t lose any valuable visitors. All that you need to do then is set up the domains to re-direct to your main site, which is something that all of the bigger companies do when they want to protect their brands and raise awareness of their websites. For example, don’t just register the .com, register the .org and .net as well to make sure that you are covered in the three most popular extensions. This can help you limit the amount of competition in the search engines.
There are entire books written about website design, but you can discover enough so you can make your niche sites look quite nice. We always recommend people think about their market and the audience who will be using the site.
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