Globally, using mobile phones, smartphones, iPads and tablets for surfing the net is growing in an alarming rate for the convenience, cost-efficiency, ease and comfort. Using cellular phones is closing the digital divide between your rich and poor; along with the urban and rural dwellers. All companies are duty-bound to build up websites which are mobile-friendly to be able to reach these mobile users. A way of doing so would be to create designs which can be understanding of different devices and screen sizes.
What then is responsive web site design?
Responsive website design (RWD) is really a technique found in web page design to allow for webpages answer the display size, orientation and platform of the device an individual is viewing with.
Responsive design will be the simple the first thing which includes changed the browsing behavior of browsers in recent times. Such websites are designed for changing from device to device. For example, in case a user switches coming from a mobile phone to some tablet device, the web site automatically adapts and dynamically fits the dimensions of the screen.
Without delving much into the technicalities involved with designing such websites, the following are the organization great things about responsive design.
User-friendly: Responsive websites are highly liquid and fluid that make contents change across all screen resolutions and devices. It has foreground images that scale using the layout to reveal and hide parts of images on the website. This fluidity makes it user-friendly, accessible and delightful when compared to conventional websites. Users can surf your site regardless of the environment they wind up, hence improving the reach of the business website.
Consolidate business marketing efforts: Google has recommended responsive design as best practice so businesses that would not have them are at a disadvantage. Is the most in-demand global internet search engine, Google explained that responsive websites are simple to crawl and perform favourably searching results.
As outlined by Moz, a well-respected search company within their 2015 Search engine results positioning Factors, 150 marketing professionals focusing on SEO were surveyed and the results was that responsive or mobile-optimized websites have better ranking success than unresponsive websites. The responsive or mobile factor was on only second to content uniqueness in the Ranking Factors report.
With all this knowledge, we could safely say without a doubt that developing a responsive website can help augment marketing efforts of organizations to accomplish their business objectives.
Economical: Using desktop or laptops is normally more expensive and/or inconvenient than using cellular devices. Mobile devices offer quick and easy use of information on the move. Responsive websites are thus cost effective for users who spend little to no amount of time in an office space.
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