How to Get Your First 10,000 Fans on Facebook (Case Study)

The 10 steps below demonstrate with a real example ways to get greater than 10,000 fans in your Facebook business page.

Facebook is the king of social support systems exceeding 1.79 billion active users per month (Updated December 2016). It is used by greater than 60% of Internet surfers Worldwide in fact it is an incredible tool for promoting a product or service, finding new customers or gaining more loyal readers (followers).

To take advantage of this for business purposes, you might want a lot of fans (followers) in your Facebook business page. Let’s see below why having many Facebook fans is important.

What is the significance of having many Facebook fans in your business page?

It indicates popularity – It’s understandable that this variety of fans reveals how popular a website is. A business business page with 100,000 followers is a lot more popular than the usual page with 1,000 fans which creates a variety of other benefits (described below).

It indicates trust – If you can’t comprehend the relationship between Facebook fans and business trust, consider that this US State Department spent $630,000 to improve their Facebook Fans from 100,000 to two million in the years 2011-2012 (See related post from marketingland).

Why did edge in the game? Because in today’s World a successful business, blog or website needs a lot of Facebook fans. 5yrs ago this failed to make a difference but also in the 21st century, social proof is important.

More fans, more visits – Greater fans you’ve, the harder is the amount of people that can view your posts in their timeline and perchance see your website.

While this is, it ought to be noted that your fans might find your site content.

As already explained in the previous post, How to improve your Facebook Page Organic Reach, just a small portion of one’s followers (no more than 4 percent) might find your status updates.

This number can vary, but what is important to comprehend now, happens when you’ve 10,000 fans and you also post a new update, it will be seen organically by a max of 300-400 people.

It’s beneficial to SEO as well – Although officially The search engines do not admit that social websites is really a ranking factor, numerous studies show popular websites on Facebook are more inclined to perform better in search, these days so well received websites (additional factors being equal).

How to visit from 0 to 10,000 Facebook fans

Now that you are convinced that using a lot of Facebook fans is important to your website and business, let’s see step-by-step how you can change from 0 to 10,000 fans.

Note: These are the basic similar steps I followed to improve the facebook followers of my fitness blog’s facebook page. Currently the page has greater than 100K fans also it continous growing organically.

Step 1: First suggestion – you might want a Facebook business page

It may sound silly to the experienced nevertheless for beginners to social websites this might be new things: A private Facebook page is different from an enterprise page.

If you would like to have friends on Facebook to express your holiday photos then you need to generate a personal page however if you are looking for fans and followers to your website or business then you need to generate a Facebook business page.

So, the first step is usually to make certain you create a Facebook business page along with the the second step is usually to make sure that your page is properly optimized.

Step 2: Optimize your Facebook business page

When we mention Facebook business page optimization we mean deciding on a friendly page title (username), writing a catchy description (in the short description field), providing accurate information for too long description, company overview, mission (see screenshot below) as well as posting interesting content – here is the most significant optimization tip of all.

The expertise of the content posted in your Facebook business page will also determine it’s success or failure.

Having an optimized Facebook page makes it much easier to get new fans or higher likes from ads even as might find below.

Step 3: Make the most of your personal Facebook account

I mentioned in step 1 above you need to have a very business page and never a private page, however you still need to offer an active personal facebook account.

Here is the reason:

After you post an update in your business page, one way to improve exposure and likes, is usually to share that post in your personal page at the same time.

People you’ve as friends in your personal page are more inclined to ‘like’ and ‘interact’ with the post shared from your business page and this will boost the engagement factor of one’s posts.

As an outcome, facebook will show your site content to more fans (organically).

So, one way to improve the volume of people that view your site content and go beyond the 4% people group of fans is usually to share and promote the post in your personal page.

It goes without saying that this more variety of friends greater will be the visibility in the post.

Also, make certain you invite your existing friends (and brand new ones) to adore your Facebook business page. Make it happen when you acquire a new ‘friend’.

Step 4: Add some Facebook Like box in your website

This is again social media 101 however you require the Facebook like box in your website for 3 reasons:

#1 – It’s a method to associate your web site with the Facebook business page. Put simply it is just a way to ‘tell’ search engines like google until this is the official Facebook business page.

#2 – When you get a lot of fans, this is something must be proud off and another to show on your users (as explained above therefore popularity, trust and social proof).

#3 – It’s a great way to grow your group of fans organically. The future prospect can follow your web site by clicking such button without having to visit Facebook.

Hint: For max results, set the LIKE box above fold (for the sidebar).

Hint 2: You can even popup so on box to new users (by way of example, when they spend 60 seconds on the page, when they scroll right down to underneath or when they attempt to leave your page – even though this is useful in terms of getting new likes, you ought to be careful not to allow it to be too distracting to your users.)

Step 5: Remember these instructions to increase post engagement

So far, we’ve got created an optimized Facebook business page, added friends to the personal Facebook page and placed so on box in the prominent position on the website.

The next natural step is usually to start sharing content to maintain fans happy as well as perhaps have the ability to convert them from fans > website visitors > customers.

Some simple rules to check out that can boost the user engagement with your facebook business page:

#1 – Share relevant content: Share content your fans expect to see with your page. By way of example, should your web site is about Social websites, share content related to social websites and never about sports or some different you could possibly like. If your users desire to read sports news, they do know where to locate them.

#2 – Don’t forget which they follow your company page to obtain updates concerning your website (and niche) and never concerning your social gatherings: If you wish to get social, then takes place personal Facebook page, your company page is about your web site.

#3 – As a rule thumb, I use my offer page to express content from my niche only, if I should share something just isn’t related to my niche, I use the page.

#4 – Don’t be too promotional: Sharing promotional content (continuously) in your Facebook page will drive your fans away. When you have an advancement to express as well that might benefit your fans, this can be done but don’t overdo it.

Try to write interesting, shareable content that’s related to your niche, evidently this will not come directly from your web site. Keep a balance between promotional and content your followers may want to read.

Step 6: Share intriquing, notable and top quality content (not just links)

I made some tests about the impact of descriptions when doing a Facebook update and discovered out that Facebook posts with ‘lists’ acquire more likes than posts with only links. Permit me to offer you one example to understand what After all.

When you would like to share a post from your website on Facebook, you go to Facebook status updates and type in the webpage URL. It looks something like this:

You can share this informative article without adding any extra information. If your title and images are perfect, you will definately get numerous likes with regards to the time you create the post, variety of fans etc.

If one the other hand, you enrich your posting by having additional information specifically an inventory, then other items being equal, you happen to be prone to grow in likes and shares.

For me this will make sense since people that see a title and image in their timeline might not ‘Like It’ mainly because it provides no value to them (don’t forget that this average user is given countless postings in their timeline when they login to Facebook).

On the other hand if you allow them to have valuable, top quality and easy to read information (like a list), they are going to go through the LIKE button since they read something useful without having to leave their timeline.

Note: It is just a known indisputable fact that folks have a propensity of LIKING a post without reading it so allow them to have reasons to do so; your web site visits might not increase nevertheless the engagement factor of one’s posts will rise.

Step 7: Share images, videos and emotions

If you take a look at one of the most popular Facebook pages, you will see that they generally tend to express images, videos, infographics, charts etc, along with their usual text only postings.

This kind of content gets more likes and shares and for that reason the page gets more fans and followers.

In a recent study by Buzzsumo, they identified that this most shared and liked content on Facebook, gets the following characteristics:

Step 8: Provide incentives to obtain additional fans & followers

Why should someone follow your Facebook business page?

You should give incentives to facebook users to check out your page. A number of tricks to consider:

Quality updates – This is the best incentive you are able to give your users. Before posting anything in your page, you have to be sure that it provides value on your audience. When you do this consistently, you existing followers will share it with their friends and this will have more users.

Run a tournament – Many websites run contests on Facebook and giveaway different gifts. The ‘price’ for joining the information is usually to LIKE the page first. There are various tools to do this but consider if you don’t have a very known brand this many stop so successful.

Content upgrades – In case you have a blog, you may use ask users to enjoy your page to obtain an latest version of one’s post. This requires extra tools but it is something worth trying out.

Step 9: You need to market your own content and page

When you develop your company page don’t expect that it will magically get a large number of fans. Apart from the tips outlined above, you need to in promoting your company page in places apart from Facebook.

A few tricks to take into account that assisted my case:

Promote in other social websites networks – In case you have accounts along with other social websites channels e.g. Google+, Pinterest etc. you are able to periodically ask your followers to join you on Facebook at the same time. Be polite and explain to them the advantages from doing so.

Promote in Twitter – Besides posting concerning your Facebook page on other social websites networks, you are able to benefit from twitter’s interactive features.

When you have a new twitter follower, send them a private (personalized) message and have the crooks to follow you on facebook (your personal and business pages).

This method although it ‘s time consuming, (Used to do it manually and never using any tools) it can produce really good results.

Promote with your newsletter – In case you have a newsletter or you talk with your readers via email, make certain you you can keep them follow your Facebook page.

Do not just write the FB URL below your signature but ASK them politely to enjoy your company page.

Step 10: Facebook ads is really a must

I have saved one of several easiest and a lot efficient ways to raise your Facebook fans for last, as it is often the only person that it’s not free.

Facebook supplies a self-service ad platform that can be used with the idea to raise your group of fans (market your page), improve your posts, get more leads, increase conversions or perform a variety of other actions (as shown in the image above).

The procedure is fairly basic and straightforward. Basically you select a website you own, select your goal (market your page), select your audience (based on country, age, other demographics and interests) then set your evryday budget and duration.

The cost per campaign is dependent upon numerous factors. The easiest method to assess if Facebook ads is a superb solution to raise your group of fans, is usually to chance a pilot campaign for two days.

Spend $10-$20 dollars daily and run the campaigns to get a fixed duration (no less than weekly). Towards the end, you are able to assess if the cost per like is one area you happen to be prepared to purchase.

I had accomplishment with Facebook ads both for my websites as well as client websites and that i run campaigns on a monthly basis (for several days) to further improve my facebook likes.

It must be noted that with Facebook ads you don’t buy likes but views. Lots of people believe what you purchase is Facebook likes but actually you spend Facebook to show your ad to more Facebook users.

If what you will be advertising is interesting, then lots more people will hit so on button so spend time and take into account the message you would like to display with your ad along with the image to utilize.

Conclusion

Having a huge variety of Facebook fans in your business pages is critical for credibility and social promotion purposes.

If this wasn’t essential in the first place, then nobody would care along with the US State Department wouldn’t need to spend $630 thousands for Facebook campaigns.

Once you are doing the essential optimizations on your business page (steps 1 and two above), then your simplest way to obtain additional followers is to use Facebook ads. With a bit of A/B testing you may get to 10,000 fans without greater than $1,000 (spread into a duration of months).

Once you are doing everything properly and given that you’ve got a great product or service, you are able to grow your fans to 100,000+ like Used to do with the Facebook Page of my fitness blog.