Exactly how to really get your First 10,000 Fans on Facebook (Example)

The 10 steps below demonstrate having a real example getting greater than 10,000 fans on your Facebook business page.

Facebook could be the king of social networking sites with more than 1.79 billion active users monthly (Updated December 2016). It can be utilized by greater than 60% of Online users Worldwide and it is an excellent tool for promoting services or products, finding clients or gaining more loyal readers (followers).

To employ this for business purposes, you need to have plenty of fans (followers) on your Facebook business page. Let’s see below why having many Facebook fans is vital.

What could be the significance about having many Facebook fans on your business page?

It indicates popularity – It’s a given that this quantity of fans reveals how popular a web site is. A business business page with 100,000 followers is a bit more popular than a page with 1,000 fans which creates a quantity of other benefits (described below).

It indicates trust – If you can’t comprehend the relationship between Facebook fans and business trust, have in mind that this US State Department spent $630,000 to improve their Facebook Fans from 100,000 to 2 million throughout the years 2011-2012 (See related post from marketingland).

Why did this is done? Because in today’s World an effective business, website or blog needs plenty of Facebook fans. Five-years ago this didn’t subject in the 21st century, social proof is vital.

More fans, more visits – Greater fans you’ve got, the more could be the number of individuals that may see your posts of their timeline and perhaps see your website.

While this really is, it must be noted that not all of your fans will dsicover your posts.

As already explained within a previous post, How to improve your Facebook Page Organic Reach, only a tiny proportion of one’s followers (only 4 percent) will dsicover your status updates.

This number may differ, but what is vital to comprehend now, is actually you’ve got 10,000 fans and also you post a fresh update, it’ll be seen organically by a max of 300-400 people.

It’s beneficial to SEO as well – Although officially Google does not admit that social media marketing is often a ranking factor, numerous studies demonstrate that popular websites on Facebook will perform better in search, today so popular websites (additional circumstances being equal).

How to travel from 0 to 10,000 Facebook fans

Now you are convinced that having a great deal of Facebook fans is vital for the website and business, let’s see step-by-step the way to move from 0 to 10,000 fans.

Note: These are the basic identical steps I followed to improve the facebook followers of my fitness blog’s facebook page. Currently the page has greater than 100K fans and it continous growing organically.

Step 1: First off – you need to have a Facebook business page

It may sound silly for your experienced but also for beginners to social media marketing this might be something new: A personal Facebook page is different from a business page.

If you need to have friends on Facebook to express your holiday photos you will want to create a personal page but if you are looking for fans and followers for the website or business you will want to create a Facebook business page.

So, the first step is always to just be sure you create a Facebook business page along with the second step is always to keep your page is correctly optimized.

Step 2: Optimize your Facebook business page

When we mention Facebook business page optimization we mean picking a friendly page title (username), writing an appealing description (in the short description field), providing accurate information for long description, company overview, mission (see screenshot below) and of course posting interesting content – this can be the most important optimization tip of all.

The quality of the content posted on your Facebook business page will also determine it’s success or failure.

Having an optimized Facebook page makes it simpler to attract new fans or even more likes from ads even as will dsicover below.

Step 3: Make the most of your personal Facebook account

I mentioned in the first step above you need to have a business page rather than a personal page, nevertheless, you still need have an active personal facebook account.

Here is why:

After you post an update on your business page, a great way to improve exposure and likes, is always to share that post on your personal page at the same time.

People you’ve got as friends on your personal page will ‘like’ and ‘interact’ using the post shared from a business page and this will improve the engagement factor of one’s posts.

As an end result, facebook will show your posts to more fans (organically).

So, a great way to improve the volume of people that view your posts and go beyond the 4% people group of followers is always to share and promote the post on your personal page.

It is evident that this greater the quantity of friends the larger will be the visibility with the post.

Also, make certain you invite all of your existing friends (and new ones) to adore your Facebook business page. Accomplish that every time you acquire a new ‘friend’.

Step 4: Add some Facebook Like box on your website

This is again facebook marketing 101 nevertheless, you need to have the Facebook like box on your website for 3 reasons:

#1 – It’s a method to associate your website using the Facebook business page. In other words it is a approach to ‘tell’ search engines until this can be your official Facebook business page.

#2 – When you get plenty of fans, this really is something you should be proud off then one to show to your users (as explained above this implies popularity, trust and social proof).

#3 – It’s a sensible way to expand your group of followers organically. The future prospect can follow your website by clicking the LIKE button and never have to check out Facebook.

Hint: For max results, set the LIKE box above fold (on the sidebar).

Hint 2: It’s also possible to popup etc box to new users (for instance, after they spend One minute over a page, after they scroll right down to the bottom or after they try and leave your page – even though this is useful regarding getting new likes, you should be careful to never allow it to be too distracting for the users.)

Step 5: Remember these instructions to increase post engagement

So far, we’ve got created an optimized Facebook business page, added friends to our personal Facebook page and placed etc box within a prominent position on our website.

The next natural step is always to start sharing content to maintain your fans happy and perhaps be capable of convert them from fans > website visitors > customers.

Some simple rules to follow that may improve the user engagement along with your facebook business page:

#1 – Share relevant content: Share content your fans count on seeing within your page. For instance, in case your web site is about Social media, share content in connection with social media marketing rather than about sports or some different you might like. In case your users desire to read sports news, they are fully aware where to locate them.

#2 – Don’t forget that they can follow your organization page to acquire updates regarding your website (and niche) rather than regarding your social gatherings: If you wish to get social, then make use of personal Facebook page, your organization page is approximately your website.

#3 – As a rule thumb, I use my opportunity page to express content from my niche only, easily should share a thing that is just not in connection with my niche, I use our page.

#4 – Don’t be too promotional: Sharing promotional content (on a regular basis) on your Facebook page will drive your fans away. For those who have an offer to express as well that may benefit your fans, you can do so but don’t go crazy.

Try to write interesting, shareable content that’s in connection with your niche, of course this won’t come straight from your website. Keep a balance between promotional and content your followers might want to read.

Step 6: Share interesting and top quality content (not only links)

I made some tests in connection with impact of descriptions when performing a Facebook update and located out that Facebook posts with ‘lists’ acquire more likes than posts with links. I want to provide you with an illustration to understand what I am talking about.

When you need to share a blog post from a website on Facebook, you go to Facebook status updates and enter in the webpage URL. It looks something similar to this:

You can share this article without adding any extra information. In case your title and images are good, you’re going to get several likes with regards to the time you make the post, quantity of fans etc.

If one another hand, you enrich your posting with the addition of more information and particularly a listing, then other pursuits being equal, you’re more likely to get more likes and shares.

For me this makes sense because individuals that see a title and image of their timeline might not exactly ‘Like It’ as it provides no value to them (don’t forget that this average user is offered countless postings of their timeline every time they login to Facebook).

On another hand whenever you provide them with valuable, top quality and straightforward to learn information (being a list), they are going to go through the LIKE button given that they read something useful and never have to leave their timeline.

Note: It’s a known indisputable fact that everyone has a bent of LIKING a blog post without reading it so provide them with top reasons to achieve this; your website visits might not exactly increase nevertheless the engagement factor of one’s posts will rise.

Step 7: Share images, videos and emotions

If you take a review of some of the most popular Facebook pages, you will recognize that they have an inclination to express images, videos, infographics, charts etc, and their usual text only postings.

This form of content gets more likes and shares and consequently the page gets more fans and followers.

In research conducted recently by Buzzsumo, they identified that this most shared and liked content on Facebook, contains the following characteristics:

Step 8: Provide incentives to get additional fans & followers

Why should someone follow your Facebook business page?

You should give incentives to facebook users to follow your page. Several suggestions to consider:

Quality updates – Here is the best incentive it is possible to give your users. Before posting anything on your page, you have to make certain that it offers value to your audience. Choosing this consistently, you existing followers will share it using friends and this will have more users.

Run a competition – Many sites run contests on Facebook and giveaway different gifts. The ‘price’ for joining this content is always to LIKE the page first. There are various tools to accomplish this but have in mind that when you don’t have a known brand this many ‘t be so successful.

Content upgrades – In case you have your site, you can use ask users to love your page with an new version of one’s post. This implies extra tools but it is something worth testing.

Step 9: You need to market own content and page

When you develop your organization page don’t expect that it’ll magically get a huge number of fans. In addition to the tips outlined above, you might also need to market your organization page in places besides Facebook.

A few suggestions to take into consideration that helped my case:

Promote in other social media marketing networks – In case you have accounts along with other social media marketing channels e.g. Google+, Pinterest etc. it is possible to periodically ask your followers to sign up you on Facebook at the same time. Be polite and tell them the rewards from doing this.

Promote in Twitter – Besides posting regarding your Facebook page on other social media marketing networks, it is possible to make the most of twitter’s interactive features.

When you receive a new twitter follower, send them a private (personalized) message and get the crooks to follow you on facebook (your personal and business pages).

This method although it ‘s time consuming, (Used to do it manually rather than using any tools) it may produce really good results.

Promote within your newsletter – In case you have a newsletter or you communicate with your readers via email, make certain you keep these things follow your Facebook page.

Do not only write the FB URL through your signature but ASK them politely to love your organization page.

Step 10: Facebook ads is often a must

I have saved among the easiest and quite a few effective ways to increase your Facebook fans for last, as it is often the only one that it’s not free.

Facebook provides a self-service ad platform used either to increase your group of followers (market page), supercharge your posts, get more leads, increase conversions or perform quantity of other actions (as shown in the image above).

The procedure is actually comparatively simple and easy straightforward. Basically you decide on a page you have, select your ultimate goal (market page), select your audience (according to country, age, other demographics and interests) after which set your daily budget and duration.

The cost per campaign depends upon several factors. The easiest method to assess if Facebook ads is a superb treatment for increase your group of followers, is always to operate a pilot campaign for 2 days.

Spend $10-$20 dollars each day and run the campaigns for a fixed duration (a minimum of every week). By the end, it is possible to decide if the charge per like is one area you’re happy to pay for.

I had accomplishment with Facebook ads both for my websites as well as for client websites and that i run campaigns monthly (stay) to improve my facebook likes.

It should be noted that with Facebook ads you don’t buy likes but views. Many people believe that whatever you pay for is Facebook likes in fact you pay Facebook to show your ad to more Facebook users.

If what you really are advertising is interesting, then lots more people will hit etc button so invest some time and consider the message you need to display within your ad along with the image to utilize.

Conclusion

Having a major quantity of Facebook fans on your business pages is critical for credibility and social promotion purposes.

If this wasn’t essential in the ultimate place, then nobody would care along with the US State Department wouldn’t have to spend $630 thousands for Facebook campaigns.

Once you are doing the necessary optimizations to your business page (steps 1 and 2 above), then a easiest way to get additional followers is to apply Facebook ads. Along with some A/B testing you can get to 10,000 fans without any greater than $1,000 (spread into a duration of months).

Once you are doing everything properly and provided that you do have a great product or service, it is possible to expand your fans to 100,000+ like Used to do using the Facebook Page of my fitness blog.