The 10 steps below demonstrate having a real example the way to get a lot more than 10,000 fans on your own Facebook business page.
Facebook is the king of internet sites with more than 1.79 billion active users each month (Updated December 2016). It is employed by a lot more than 60% of Internet surfers Worldwide in fact it is a great tool for promoting a product or service, finding clients or gaining more loyal readers (followers).
To utilize this for business purposes, you must have plenty of fans (followers) on your own Facebook business page. Let’s see below why having many Facebook fans is vital.
What is the need for having many Facebook fans on your own business page?
It indicates popularity – It’s understandable that this variety of fans reveals how popular a website is. A business business page with 100,000 followers is a bit more popular than a page with 1,000 fans this also creates a variety of other benefits (described below).
It indicates trust – If you can’t comprehend the relationship between Facebook fans and business trust, have in mind that this US State Department spent $630,000 to raise their Facebook Fans from 100,000 to two million throughout the years 2011-2012 (See related post from marketingland).
Why did this is done? Because in today’s World an excellent business, website needs to have plenty of Facebook fans. 5 years ago this would not make any difference but also in the Twenty-first century, social proof is vital.
More fans, more visits – The more fans you’ve, the greater is the number of individuals that may see your posts of their timeline and perchance go to your website.
While this is, it needs to be noted that your entire fans will dsicover your site content.
As already explained within a previous post, How to raise your Facebook Page Organic Reach, only a small percentage of the followers (only 4 percent) will dsicover your status updates.
This number can differ, what is vital to understand now, happens when you’ve 10,000 fans and you also post a whole new update, it will be seen organically by a max of 300-400 people.
It’s good for SEO as well – Although officially The search engines do not admit that social networking can be a ranking factor, numerous studies show popular websites on Facebook are more likely to perform better in search, than not quite popular websites (additional circumstances being equal).
How to go from 0 to 10,000 Facebook fans
Now you are convinced that creating a lots of Facebook fans is vital for your website and business, let’s see step-by-step how to range from 0 to 10,000 fans.
Note: These are the similar steps I followed to raise the facebook followers of my fitness blog’s facebook page. Currently the page has a lot more than 100K fans and it continous to develop organically.
Step 1: Firstly – you must have a Facebook business page
It sounds silly for the experienced but for beginners to social networking this may be something totally new: An individual Facebook page differs from an enterprise page.
If you wish to have friends on Facebook to share with you your holiday photos you will need to produce a personal page but if you want to have fans and followers for your website or business you will need to produce a Facebook business page.
So, the first task is usually to just be sure you develop a Facebook business page and also the next step is usually to make sure that your page is correctly optimized.
Step 2: Optimize your Facebook business page
When we discuss Facebook business page optimization we mean deciding on a friendly page title (username), writing an appealing description (from the short description field), providing accurate information for lengthy description, company overview, mission (see screenshot below) and of course posting interesting content – here is the most important optimization tip of all.
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The expertise of the content posted on your own Facebook business page will likely determine it’s failure or success.
Having an optimized Facebook page makes it much easier to draw in new fans or higher likes from ads once we will dsicover below.
Step 3: Reap the benefits of your own personal Facebook account
I mentioned in the first step above you’ll want to have a very business page instead of your own page, however, you still need to come with an active personal facebook account.
Here means that:
After you post an update on your own business page, a good way to raise exposure and likes, is usually to share that post on your own personal page as well.
People you’ve as friends on your own personal page are more likely to ‘like’ and ‘interact’ together with the post shared from the business page and this will boost the engagement factor of the posts.
As an effect, facebook will demonstrate your site content to more fans (organically).
So, a good way to raise the quantity of people that view your site content and go after dark 4% people fan base is usually to share and promote the post on your own personal page.
It is evident that this greater the variety of friends the bigger will be the visibility of the post.
Also, just be sure you invite your entire existing friends (and a) to like your Facebook business page. Do this each time you acquire a new ‘friend’.
Step 4: Add some Facebook Like box on your own website
This is again social internet marketing 101 however, you must have the Facebook like box on your own website for several reasons:
#1 – It’s ways to associate your website together with the Facebook business page. Quite simply it is a way to ‘tell’ engines like google until this can be your official Facebook business page.
#2 – When you invest in plenty of fans, this is something you needs to be proud off the other to show on your users (as explained above what this means is popularity, trust and social proof).
#3 – It’s a good way to increase your fan base organically. Readers can follow your website by clicking so on button while not having to check out Facebook.
Hint: For optimal results, placed the LIKE box above fold (around the sidebar).
Hint 2: You may also popup such box to new users (by way of example, when they spend A minute on a page, when they scroll down to the lower or when they try and leave your page – although this is useful in terms of getting new likes, you should be careful never to make it too distracting for your users.)
Step 5: Follow these tips to increase post engagement
So far, we have created an optimized Facebook business page, added friends to the personal Facebook page and placed such box within a prominent position on the website.
The next natural step is usually to start sharing prepared to keep the fans happy and perhaps find a way to convert them from fans > web site visitors > customers.
Some simple rules to follow that may boost the user engagement along with your facebook business page:
#1 – Share relevant content: Share content that the fans count on seeing with your page. As an example, if your website is about Social websites, share content in connection with social networking instead of about sports or something different you could possibly like. If your users want to read sports news, they are fully aware where to find them.
#2 – Don’t forget that they follow your organization page to have updates relating to your website (and niche) instead of relating to your social gatherings: If you want to get social, then make use of your personal Facebook page, your organization page is about your website.
#3 – Generally thumb, I prefer my business page to share with you content from my niche only, easily have to share an issue that just isn’t in connection with my niche, I prefer my personal page.
#4 – Don’t be too promotional: Sharing promotional content (all the time) on your own Facebook page will drive your fans away. For those who have an offer to share with you something like that which may benefit your fans, this can be done but don’t go crazy.
Try to create interesting, shareable content that is in connection with your niche, of course this will not come from your website. Keep a balance between promotional and content that the followers should read.
Step 6: Share intriguing and high quality content (not simply links)
I made some tests in connection with impact of descriptions when you are conducting a Facebook update determined out that Facebook posts with ‘lists’ acquire more likes than posts with only links. Permit me to present you with an illustration to understand What i’m saying is.
When you wish to share a blog post from the website on Facebook, put forth Facebook status updates and type in the webpage URL. It looks similar to this:
You can share this post without adding any additional information. If your title and pictures are fantastic, you will definately get numerous likes based on the time you create the post, variety of fans etc.
If one another hand, you enrich this page by having more info especially an inventory, then other things being equal, you happen to be prone to gain in likes and shares.
For me this makes sense since people that view a title and image of their timeline might not exactly ‘Like It’ mainly because it provides no value for them (don’t forget that this average user is offered hundreds of postings of their timeline should they login to Facebook).
On another hand if you give them valuable, high quality as well as simple to see information (like a list), they’ll click on the LIKE button since they read something useful while not having to leave their timeline.
Note: It is a known proven fact that people have an inclination of LIKING a blog post without reading it so give them top reasons to achieve this; your website visits might not exactly increase but the engagement factor of the posts will rise.
Step 7: Share images, videos and emotions
If you are taking a look at many of the most popular Facebook pages, so as to they have a tendency to share with you images, videos, infographics, charts etc, with their usual text only postings.
This form of content gets more likes and shares and consequently the page gets more fans and followers.
In a recent study by Buzzsumo, they identified that this most shared and liked content on Facebook, has got the following characteristics:
Step 8: Provide incentives to obtain more fans & followers
Why should someone follow your Facebook business page?
You have to give incentives to facebook users to follow your page. A few ideas to consider:
Quality updates – This is the best incentive you are able to provide your users. Before posting anything on your own page, you need to make certain that it gives you value on your audience. Choosing this consistently, you existing followers will share it making use of their friends and this will get more users.
Run a tournament – Some websites run contests on Facebook and giveaway different gifts. The ‘price’ for joining the information is usually to Much like the page first. There are numerous tools to do this but have in mind when you don’t have a very known brand this many not so successful.
Content upgrades – If you have your site, you should use ask users to love your page to have latest version of the post. This implies extra tools however it is something worth checking out.
Step 9: You should promote your own content and page
When you create your organization page don’t expect that it’s going to magically get a huge number of fans. Apart from the tips outlined above, you also have to advertise your organization page in places other than Facebook.
A few ideas to take into consideration that worked for my case:
Promote in other social networking networks – If you have accounts to social networking channels e.g. Google+, Pinterest etc. you are able to periodically ask your followers to become listed on your self on Facebook as well. Be polite and reveal to them the advantages from the process.
Promote in Twitter – Besides posting relating to your Facebook page on other social networking networks, you are able to benefit from twitter’s interactive features.
When you get a new twitter follower, send them an exclusive (personalized) message and get the crooks to follow your self on facebook (your personal and business pages).
This method though it is time consuming, (Used to it manually instead of using any tools) it could produce fantastic results.
Promote with your newsletter – If you have a newsletter or you talk with your readers via email, just be sure you keep these things follow your Facebook page.
Do not simply write the FB URL using your signature but ASK them politely to love your organization page.
Step 10: Facebook ads can be a must
I have saved one of the easiest and a lot effective ways to raise your Facebook fans for last, because it is alone that it’s not free.
Facebook offers a self-service ad platform used to either raise your fan base (promote your page), boost your posts, get more leads, increase conversions or perform a variety of other actions (as shown from the image above).
The procedure is quite easy and straightforward. Basically you choose a site you use, select your main goal (promote your page), select your audience (based on country, age, other demographics and interests) then set your evryday budget and duration.
The cost per campaign depends upon numerous factors. The simplest way to assess if Facebook ads is a good solution to raise your fan base, is usually to run a pilot campaign for two days.
Spend $10-$20 dollars every day and run the campaigns for any fixed duration (a minimum of per week). At the conclusion, you are able to evaluate if the price per like is a thing you happen to be happy to pay for.
I had great results with Facebook ads both for my websites and for client websites and that i run campaigns each month (stay) to further improve my facebook likes.
It needs to be noted by investing in Facebook ads you don’t buy likes but views. A lot of people believe whatever you pay for is Facebook likes but actually you make payment for Facebook to show your ad to more Facebook users.
If what you will be advertising is interesting, then more people will hit such button so spend time and consider the message you wish to display with your ad plus the image to utilize.
Conclusion
Having a huge variety of Facebook fans on your own business pages is essential for credibility and social promotion purposes.
If this wasn’t important in consumers, then nobody would care and also the US State Department wouldn’t have to spend $630 thousands for Facebook campaigns.
Once one does the mandatory optimizations on your business page (steps 1 and 2 above), then a fastest way to obtain more followers is by using Facebook ads. With a bit of A/B testing you can find to 10,000 fans without having a lot more than $1,000 (spread in a amount of months).
Once one does everything properly and provided you have a great product or service, you are able to increase your fans to 100,000+ like Used to together with the Facebook Page of my fitness blog.
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