How to obtain your First 10,000 Fans on Facebook (Research study)

The 10 steps below demonstrate with a real example ways to get over 10,000 fans on your own Facebook business page.

Facebook will be the king of internet sites using more than 1.79 billion active users monthly (Updated December 2016). It can be employed by over 60% of Internet surfers Worldwide and it’s also a great tool for promoting a service or product, finding customers or gaining more loyal readers (followers).

To take advantage of this for business purposes, you need to have a great deal of fans (followers) on your own Facebook business page. Let’s see below why having many Facebook fans is important.

What will be the significance about having many Facebook fans on your own business page?

It indicates popularity – It’s understandable that the number of fans reveals how popular an online site is. A fanpage business page with 100,000 followers is a bit more popular compared to a page with 1,000 fans and this leads to a number of other benefits (described below).

It indicates trust – Should you can’t see the relationship between Facebook fans and business trust, have in mind that the US State Department spent $630,000 to increase their Facebook Fans from 100,000 to 2 million throughout the years 2011-2012 (See related post from marketingland).

Why did money? Because in today’s World a prosperous business, website or blog needs a great deal of Facebook fans. Five Years ago this did not subject however in the Modern day, social proof is important.

More fans, more visits – The harder fans you’ve got, the higher will be the number of individuals that can visit your posts in their timeline and maybe go to your website.

While this is, it ought to be noted that doesn’t your fans will see your posts.

As already explained in a previous post, How to increase your Facebook Page Organic Reach, only a small percentage of your followers (only 4 percent) will see your status updates.

This number may vary, but what is important to know now, happens when you’ve got 10,000 fans so you post a brand new update, it will likely be seen organically by a max of 300-400 people.

It’s beneficial to SEO as well – Although officially The search engines do not admit that social media is a ranking factor, numerous studies reveal that popular websites on Facebook may perform better in search, absolutely nothing quite popular websites (additional factors being equal).

How to visit from 0 to 10,000 Facebook fans

Now that you will be convinced that having a great deal of Facebook fans is important to your website and business, let’s see step-by-step the best way to change from 0 to 10,000 fans.

Note: Necessities such as very same steps I followed to increase the facebook followers of my fitness blog’s facebook page. Currently the page has over 100K fans and yes it continous growing organically.

Step 1: First things first – you need to have a Facebook business page

It may seem silly for your experienced but also for beginners to social media this can be something totally new: An individual Facebook page differs from a company page.

If you want to have friends on Facebook to share your holiday photos you’ll need to generate a personal page however if you simply want to have fans and followers to your website or business you’ll need to generate a Facebook business page.

So, the first task would be to make certain you produce a Facebook business page and also the alternative would be to be sure that your page is correctly optimized.

Step 2: Optimize your Facebook business page

When we speak about Facebook business page optimization we mean picking a friendly page title (username), writing an appealing description (inside the short description field), providing accurate information for lengthy description, company overview, mission (see screenshot below) and naturally posting interesting content – here is the most crucial optimization tip of all.

The quality of the content posted on your own Facebook business page will likely determine it’s success or failure.

Having an optimized Facebook page makes it much simpler to attract new fans or maybe more likes from ads even as we will see below.

Step 3: Make the most of your personal Facebook account

I mentioned in the first step above you will want to possess a business page instead of a personal page, however, you still need provide an active personal facebook account.

Here is the reason why:

After you post an update on your own business page, one of the ways to increase exposure and likes, would be to share that post on your own personal page too.

People you’ve got as friends on your own personal page may ‘like’ and ‘interact’ with all the post shared from your business page which will raise the engagement factor of your posts.

As an end result, facebook can have your posts to more fans (organically).

So, one of the ways to increase the quantity of individuals who view your posts and go beyond the 4% person group of followers would be to share and promote the post on your own personal page.

It goes without saying that the more number of friends the larger could be the visibility with the post.

Also, make certain you invite your existing friends (and a) to like your Facebook business page. Do that each time you obtain a new ‘friend’.

Step 4: Add the Facebook Like box on your own website

This is again social media marketing 101 however, you require the Facebook like box on your own website for 3 reasons:

#1 – It’s a way to associate your web site with all the Facebook business page. To put it differently it is a strategy to ‘tell’ search engines like google that can be your official Facebook business page.

#2 – When you are getting a great deal of fans, this is something you must be proud off then one to demonstrate on your users (as explained above this means popularity, trust and social proof).

#3 – It’s a great way to grow your group of followers organically. Your potential customers can follow your web site by clicking the LIKE button and never have to head to Facebook.

Hint: For max results, squeeze LIKE box above fold (for the sidebar).

Hint 2: You may also popup etc box to new users (for example, as soon as they spend One minute on a page, as soon as they scroll as a result of the lower or as soon as they make an effort to leave your page – although this is effective with regards to getting new likes, you ought to be careful never to allow it to be too distracting to your users.)

Step 5: Remember these instructions to increase post engagement

So far, we now have created an optimized Facebook business page, added friends to our personal Facebook page and placed etc box in a prominent position on our website.

The next natural step would be to start sharing happy to maintain your fans happy and maybe have the ability to convert them from fans > site visitors > customers.

Some simple rules to follow that can raise the user engagement together with your facebook business page:

#1 – Share relevant content: Share content that the fans expect to see with your page. For instance, if the web site is about Social media marketing, share content associated with social media instead of about sports or some different you could like. If the users desire to read sports news, they do know finding them.

#2 – Don’t forget they follow your organization page to have updates about your website (and niche) instead of about your social gatherings: If you wish to get social, then make use of personal Facebook page, your organization page is around your web site.

#3 – Generally thumb, I use my company page to share content from my niche only, only must share a thing that just isn’t associated with my niche, I use my personal page.

#4 – Don’t be too promotional: Sharing promotional content (all the time) on your own Facebook page will drive your fans away. If you have an offer to share as well that might benefit your fans, you can do this but don’t add too much.

Try to create interesting, shareable content that is associated with your niche, it sometimes will not come completely from your web site. Keep a balance between promotional and content that the followers should read.

Step 6: Share intriquing, notable and high quality content (not simply links)

I made some tests concerning the impact of descriptions when doing a Facebook update and found out that Facebook posts with ‘lists’ read more likes than posts with only links. Let me present you with a good example to understand What i’m saying is.

When you want to share a post from your website on Facebook, put forth Facebook status updates and enter in the webpage URL. It looks similar to this:

You can share this informative article without adding any additional information. If the title and images are fantastic, you will get many likes with regards to the time you’re making the post, number of fans etc.

If one the other hand, you enrich this page by adding more info and particularly a subscriber base, then other items being equal, you might be prone to gain in likes and shares.

For me this makes sense since people that visit a title and image in their timeline may not ‘Like It’ because it provides no value for them (don’t forget that the average user is offered hundreds of postings in their timeline if he or she login to Facebook).

On the other hand whenever you let them have valuable, high quality and easy to learn information (as being a list), they’ll go through the LIKE button given that they read something useful and never have to leave their timeline.

Note: It is just a known fact that individuals have an inclination of LIKING a post without reading it so let them have good reasons to do so; your web site visits may not increase though the engagement factor of your posts will rise.

Step 7: Share images, videos and emotions

If you take a glance at one of the most popular Facebook pages, you will recognize that they generally tend to share images, videos, infographics, charts etc, along with their usual text only postings.

This form of content gets more likes and shares and as a result the page gets more fans and followers.

In a recent study by Buzzsumo, they identified that the most shared and liked content on Facebook, gets the following characteristics:

Step 8: Provide incentives to obtain additional fans & followers

Why should someone follow your Facebook business page?

You must give incentives to facebook users to follow your page. A couple of tips to consider:

Quality updates – This is the best incentive it is possible to lengthy users. Before posting anything on your own page, you’ll want to make sure that it provides value on your audience. If you do this consistently, you existing followers will share it with their friends which will have more users.

Run a contest – Some websites run contests on Facebook and giveaway different gifts. The ‘price’ for joining the content would be to LIKE the page first. There are many tools to do this but have in mind that when you don’t possess a known brand this many not be so successful.

Content upgrades – In case you have your site, you may use ask users to enjoy your page to get an latest version of your post. This calls for extra tools but it is something worth testing out.

Step 9: You should advertise your own content and page

When you create your organization page don’t expect it will magically get thousands of fans. In addition to the tips outlined above, you need to to advertise your organization page in places other than Facebook.

A few tips to consider that helped my case:

Promote in other social media networks – In case you have accounts with social media channels e.g. Google+, Pinterest etc. it is possible to periodically ask your followers to participate you on Facebook too. Be polite and reveal to them the huge benefits from doing so.

Promote in Twitter – Besides posting about your Facebook page on other social media networks, it is possible to make the most of twitter’s interactive features.

When you get a new twitter follower, send them an exclusive (personalized) message and enquire of these to follow you on facebook (your business and personal pages).

This method although it ‘s time consuming, (Used to it manually instead of using any tools) it can produce really good results.

Promote with your newsletter – In case you have a newsletter or you talk with your readers via email, make certain you ask them to follow your Facebook page.

Do not simply write the FB URL using your signature but Inquire politely to enjoy your organization page.

Step 10: Facebook ads is a must

I have saved one of many easiest and quite a few efficient ways to increase your Facebook fans for last, since it is the only one that it’s not free.

Facebook offers a self-service ad platform which can be used either to increase your group of followers (advertise your page), improve your posts, get more leads, increase conversions or perform a number of other actions (as shown inside the image above).

The procedure is quite basic and straightforward. Basically you choose a page you use, select your goal (advertise your page), select your audience (depending on country, age, other demographics and interests) then set your day-to-day budget and duration.

The cost per campaign depends upon many factors. The best way to assess if Facebook ads is an excellent strategy to increase your group of followers, would be to chance a pilot campaign for a few days.

Spend $10-$20 dollars every day and run the campaigns for the fixed duration (at least a week). By the end, it is possible to determine if the charge per like is a thing you might be ready to spend on.

I had great results with Facebook ads for both my websites and for client websites and I run campaigns each month (stay) to further improve my facebook likes.

It must be noted by investing in Facebook ads you don’t buy likes but views. Lots of people feel that what you spend on is Facebook likes but actually you make payment for Facebook to demonstrate your ad to more Facebook users.

If what you’re advertising is interesting, then the best way to will hit etc button so spend some time and look at the message you want to display with your ad as well as the image to make use of.

Conclusion

Having a large number of Facebook fans on your own business pages is very important for credibility and social promotion purposes.

If this wasn’t crucial in the initial place, then nobody would care and also the US State Department wouldn’t ought to spend $630 thousands for Facebook campaigns.

Once you do the required optimizations on your business page (steps 1 and two above), then your fastest way to obtain additional followers is to apply Facebook ads. Along with some A/B testing you can find to 10,000 fans without having over $1,000 (spread into a amount of months).

Once you do everything properly and provided that you’ve got a great service or product, it is possible to grow your fans to 100,000+ like Used to with all the Facebook Page of my fitness blog.