Just how to Get Your First 10,000 Fans on Facebook (Research study)

The 10 steps below demonstrate using a real example ways to get over 10,000 fans on your own Facebook business page.

Facebook could be the king of social support systems exceeding 1.79 billion active users a month (Updated December 2016). It can be utilized by over 60% of Internet users Worldwide and it is an excellent tool for promoting products or services, finding new clients or gaining more loyal readers (followers).

To utilize this for business purposes, you must have plenty of fans (followers) on your own Facebook business page. Let’s see below why having many Facebook fans is important.

What could be the need for having many Facebook fans on your own business page?

It indicates popularity – It’s obvious that this variety of fans reveals how popular an internet site is. A popularity business page with 100,000 followers is more popular than the usual page with 1,000 fans and also this creates a variety of other benefits (described below).

It indicates trust – In the event you can’t understand the relationship between Facebook fans and business trust, are considering that this US State Department spent $630,000 to boost their Facebook Fans from 100,000 to two million through the years 2011-2012 (See related post from marketingland).

Why did this is done? Because in today’s World an effective business, blog or website needs plenty of Facebook fans. Five Years ago this didn’t make any difference but also in the Twenty-first century, social proof is important.

More fans, more visits – The harder fans you’ve, the higher could be the amount of people which will visit your posts in their timeline and perhaps go to your website.

While this is correct, it ought to be noted that does not your entire fans will see your site content.

As already explained in a previous post, How to boost your Facebook Page Organic Reach, just a small portion of your respective followers (at most Four percent) will see your status updates.

This number can vary, what is important to comprehend now, is that if you’ve 10,000 fans and you also post a brand new update, it’s going to be seen organically with a max of 300-400 people.

It’s great for SEO as well – Although officially Google does not admit that social networking is often a ranking factor, numerous studies show that popular websites on Facebook are more inclined to perform better in search, than not so well received websites (additional circumstances being equal).

How to go from 0 to 10,000 Facebook fans

Now that you are believing that developing a lot of Facebook fans is important for the website and business, let’s see step-by-step how you can go from 0 to 10,000 fans.

Note: These are the identical steps I followed to boost the facebook followers of my fitness blog’s facebook page. Typically the page has over 100K fans and yes it continous to develop organically.

Step 1: Firstly – you must have a Facebook business page

It may sound silly for that experienced but for beginners to social networking this is new things: An individual Facebook page is different from a business page.

If you wish to have friends on Facebook to share with you your holiday photos you will need to produce a personal page but if you want fans and followers for the website or business you will need to produce a Facebook business page.

So, step one would be to make certain you produce a Facebook business page and the second step would be to keep your page is correctly optimized.

Step 2: Optimize your Facebook business page

When we mention Facebook business page optimization we mean selecting a friendly page title (username), writing an appealing description (within the short description field), providing accurate information for too long description, company overview, mission (see screenshot below) not to mention posting interesting content – this is the most critical optimization tip of most.

The company’s content posted on your own Facebook business page will also determine it’s failure or success.

Having an optimized Facebook page makes it much simpler to draw new fans or maybe more likes from ads even as we will see below.

Step 3: Make the most of your own Facebook account

I mentioned in 1 above you will want to possess a business page instead of your own page, however you still need come with an active personal facebook account.

Here is the reason:

After you post an update on your own business page, one of the ways to boost exposure and likes, would be to share that post on your own personal page also.

People you’ve as friends on your own personal page are more inclined to ‘like’ and ‘interact’ using the post shared out of your business page as well as increase the engagement factor of your respective posts.

As an effect, facebook will demonstrate your site content to more fans (organically).

So, one of the ways to boost the quantity of people that view your site content and go beyond the 4% person group of followers would be to share and promote the post on your own personal page.

It is obvious that this greater the variety of friends greater may be the visibility from the post.

Also, just be sure you invite your entire existing friends (and a) to enjoy your Facebook business page. Accomplish that each time you obtain a new ‘friend’.

Step 4: Add some Facebook Like box on your own website

This is again social media 101 however you have to have the Facebook like box on your own website for 3 reasons:

#1 – It’s a means to associate your web site using the Facebook business page. Put simply it’s a strategy to ‘tell’ search engines until this will be your official Facebook business page.

#2 – When you get plenty of fans, this is something you ought to be proud off the other to show to your users (as explained above therefore popularity, trust and social proof).

#3 – It’s the best way to grow your group of followers organically. Your readers can follow your web site by clicking so on button and never have to go to Facebook.

Hint: For optimum results, set the LIKE box above fold (around the sidebar).

Hint 2: You can also popup so on box to new users (for example, once they spend One minute with a page, once they scroll right down to the bottom or once they attempt to leave your page – while this is successful in terms of getting new likes, you need to be careful never to ensure it is too distracting for the users.)

Step 5: Follow these suggestions to increase post engagement

So far, we’ve created an optimized Facebook business page, added friends to personal Facebook page and placed so on box in a prominent position on the website.

The next natural step would be to start sharing prepared to maintain fans happy and maybe find a way to convert them from fans > internet site visitors > customers.

Some simple rules to adhere to which will increase the user engagement using your facebook business page:

#1 – Share relevant content: Share content that the fans count on seeing in your page. For example, should your web site is about Social websites, share content related to social networking instead of about sports or some different you could possibly like. Should your users wish to read sports news, they are fully aware where to find them.

#2 – Don’t forget that they can follow your business page to get updates about your website (and niche) instead of about your social gatherings: If you want to get social, then takes place personal Facebook page, your business page is about your web site.

#3 – Usually thumb, I personally use my business page to share with you content from my niche only, if I need to share a thing that is not related to my niche, I personally use my own page.

#4 – Don’t be too promotional: Sharing promotional content (continuously) on your own Facebook page will drive your fans away. When you’ve got an offer to share with you as well that could benefit your fans, this can be done but don’t go crazy.

Try to post interesting, shareable content that’s related to your niche, even if this does not come directly from your web site. Maintain a balance between promotional and content that the followers should read.

Step 6: Share intriguing, notable and good quality content (not just links)

I made some tests about the impact of descriptions when you are performing a Facebook update determined out that Facebook posts with ‘lists’ acquire more likes than posts with links. I want to provide you with one example to understand What i’m saying is.

When you wish to share content out of your website on Facebook, you go to Facebook status updates and type in the webpage URL. It looks similar to this:

You can share this post without adding the other information. Should your title and pictures are perfect, you will get numerous likes based on the time you are making the post, variety of fans etc.

If one one other hand, you enrich your posting by adding additional information specifically a subscriber base, then other items being equal, you’re prone to gain in likes and shares.

For me this will make sense since people that visit a title and image in their timeline may not ‘Like It’ since it provides no value in their mind (don’t forget that this average user is presented with hundreds of postings in their timeline every time they login to Facebook).

On one other hand when you give them valuable, good quality and straightforward to learn information (being a list), they will click on the LIKE button simply because they read something useful and never have to leave their timeline.

Note: It’s a known fact that everyone has a bent of LIKING content without reading it so give them reasons to do this; your web site visits may not increase however the engagement factor of your respective posts will rise.

Step 7: Share images, videos and emotions

If you’re taking a glance at many of the most popular Facebook pages, you will notice that they generally tend to share with you images, videos, infographics, charts etc, with their usual text only postings.

This type of content gets more likes and shares and for that reason the page gets more fans and followers.

In research conducted recently by Buzzsumo, they identified that this most shared and liked content on Facebook, has got the following characteristics:

Step 8: Provide incentives to obtain additional fans & followers

Why should someone follow your Facebook business page?

You need to give incentives to facebook users to adhere to your page. A number of suggestions to consider:

Quality updates – This is the best incentive it is possible to offer users. Before posting anything on your own page, you’ll want to make certain that it provides value to your audience. Choosing this consistently, you existing followers will share it using their friends as well as attract more users.

Run a competition – Many websites run contests on Facebook and giveaway different gifts. The ‘price’ for joining the information would be to Just like the page first. There are several tools to achieve that but are considering when you don’t possess a known brand this many not so successful.

Content upgrades – For those who have your blog, you should use ask users to LIKE your page to obtain an new version of your respective post. This requires extra tools yet it’s something worth trying out.

Step 9: You’ll want to market own content and page

When you develop your business page don’t expect that it’ll magically get a large number of fans. Aside from the tips outlined above, you might also need in promoting your business page in places aside from Facebook.

A few suggestions to take into account that worked for my case:

Promote in other social networking networks – For those who have accounts with other social networking channels e.g. Google+, Pinterest etc. it is possible to periodically ask your followers to sign up you on Facebook also. Be polite and explain to them the rewards from this.

Promote in Twitter – Besides posting about your Facebook page on other social networking networks, it is possible to reap the benefits of twitter’s interactive features.

When you have a new twitter follower, send them an exclusive (personalized) message and get these to follow you on facebook (your business and personal pages).

This method though it ‘s time consuming, (Used to do it manually instead of using any tools) it could produce really good results.

Promote in your newsletter – For those who have a newsletter or you communicate with your readers via email, just be sure you you can keep them follow your Facebook page.

Do not just write the FB URL within your signature but Inquire further politely to LIKE your business page.

Step 10: Facebook ads is often a must

I have saved among the easiest and a lot efficient ways to raise your Facebook fans for last, as it is alone that it’s not free.

Facebook comes with a self-service ad platform used to either raise your group of followers (market page), supercharge your posts, get more leads, increase conversions or execute a variety of other actions (as shown within the image above).

The procedure is quite easy and straightforward. Basically you decide on a webpage you have, select your main goal (market page), select your audience (determined by country, age, other demographics and interests) then set your daily budget and duration.

The cost per campaign depends on numerous factors. The easiest method to assess if Facebook ads is a good strategy to raise your group of followers, would be to manage a pilot campaign for a few days.

Spend $10-$20 dollars per day and run the campaigns for the fixed duration (at the very least a week). By the end, it is possible to determine if the price per like is one thing you’re ready to purchase.

I had achievement with Facebook ads for both my websites as well as for client websites i run campaigns on a monthly basis (during their visit) to improve my facebook likes.

It ought to be noted by purchasing Facebook ads you don’t buy likes but views. Many individuals believe that which you purchase is Facebook likes but in reality you have to pay Facebook to show your ad to more Facebook users.

If what you will be advertising is interesting, then more people will hit so on button so spend some time and take into account the message you wish to display in your ad plus the image to utilize.

Conclusion

Having a major variety of Facebook fans on your own business pages is essential for credibility and social promotion purposes.

If this wasn’t crucial in the first place, then nobody would care and the US State Department wouldn’t ought to spend $630 thousands for Facebook campaigns.

Once you need to do the necessary optimizations to your business page (steps 1 and two above), then the simplest way to obtain additional followers is to use Facebook ads. With a bit of A/B testing you can get to 10,000 fans without over $1,000 (spread in a time period of months).

Once you need to do everything properly and provided that you’ve got a great products or services, it is possible to grow your fans to 100,000+ like Used to do using the Facebook Page of my fitness blog.