Precisely how to really get your First 10,000 Fans on Facebook (Case Study)

The 10 steps below demonstrate which has a real example the way to get more than 10,000 fans on your own Facebook business page.

Facebook may be the king of social networks with more than 1.79 billion active users per month (Updated December 2016). It can be employed by more than 60% of Web users Worldwide in fact it is a great tool for promoting a service or product, finding new customers or gaining more loyal readers (followers).

To employ this for business purposes, you need to have plenty of fans (followers) on your own Facebook business page. Let’s see below why having many Facebook fans is essential.

What may be the significance about having many Facebook fans on your own business page?

It indicates popularity – It’s obvious that the number of fans reveals how popular a web site is. A popularity business page with 100,000 followers is a bit more popular than the usual page with 1,000 fans which results in a number of other benefits (described below).

It indicates trust – Should you can’t comprehend the relationship between Facebook fans and business trust, are thinking about that the US State Department spent $630,000 to boost their Facebook Fans from 100,000 to two million through the years 2011-2012 (See related post from marketingland).

Why did money? Because in today’s World an excellent business, website needs plenty of Facebook fans. Five Years ago this failed to make any difference in the 21st century, social proof is essential.

More fans, more visits – The greater fans you’ve, the harder may be the number of individuals that can call at your posts in their timeline and possibly go to your website.

While this is true, it must be noted that doesn’t all of your fans will discover your posts.

As already explained in a previous post, How to boost your Facebook Page Organic Reach, only a small percentage of one’s followers (at most 4 percent) will discover your status updates.

This number may differ, but what is essential to be aware of now, is that if you’ve 10,000 fans and you also post a new update, it will be seen organically by the max of 300-400 people.

It’s beneficial to SEO as well – Although officially The search engines do not admit that social media is often a ranking factor, numerous studies reveal that popular websites on Facebook will perform better in search, than not so well received websites (additional circumstances being equal).

How to look from 0 to 10,000 Facebook fans

Now that you are convinced that having a lot of Facebook fans is essential to your website and business, let’s see step-by-step how to go from 0 to 10,000 fans.

Note: These are the exact same steps I followed to boost the facebook followers of my fitness blog’s facebook page. Typically the page has more than 100K fans and yes it continous growing organically.

Step 1: First suggestion – you need to have a Facebook business page

It may sound silly to the experienced however for beginners to social media this can be something totally new: A private Facebook page differs from a small business page.

If you need to have friends on Facebook to talk about your holiday photos you will want to make a personal page but if you are looking for fans and followers to your website or business you will want to make a Facebook business page.

So, the first step is usually to just be sure you build a Facebook business page and the the second step is usually to make sure that your page is correctly optimized.

Step 2: Optimize your Facebook business page

When we speak about Facebook business page optimization we mean picking a friendly page title (username), writing a catchy description (within the short description field), providing accurate information for lengthy description, company overview, mission (see screenshot below) as well as posting interesting content – this is the most important optimization tip of all.

The expertise of the content posted on your own Facebook business page will also determine it’s failure or success.

Having an optimized Facebook page makes it much easier to attract new fans or higher likes from ads even as we will discover below.

Step 3: Benefit from your personal Facebook account

I mentioned in 1 above you’ll want to use a business page and never a private page, but you still need to offer an active personal facebook account.

Here is the reason:

After you post an update on your own business page, one of the ways to boost exposure and likes, is usually to share that post on your own personal page also.

People you’ve as friends on your own personal page will ‘like’ and ‘interact’ using the post shared from your business page which will boost the engagement factor of one’s posts.

As a result, facebook shows your posts to more fans (organically).

So, one of the ways to boost the number of individuals who view your posts and go beyond the 4% of you fan base is usually to share and promote the post on your own personal page.

It is obvious that the more number of friends the bigger would be the visibility in the post.

Also, ensure that you invite all of your existing friends (and brand new ones) to like your Facebook business page. Make it happen any time you gain a new ‘friend’.

Step 4: Add some Facebook Like box on your own website

This is again social media 101 but you must have the Facebook like box on your own website for several reasons:

#1 – It’s a means to associate your website using the Facebook business page. To put it differently it is just a strategy to ‘tell’ search engines like google this will be your official Facebook business page.

#2 – When you’re getting plenty of fans, this really is something should be proud off and something to demonstrate to your users (as explained above this implies popularity, trust and social proof).

#3 – It’s a good way to increase your fan base organically. Readers can follow your website by clicking such button without having to head to Facebook.

Hint: For max results, placed the LIKE box above fold (around the sidebar).

Hint 2: It’s also possible to popup such box to new users (as an example, after they spend 60 seconds on a page, after they scroll as a result of the bottom or after they try and leave your page – although this is effective when it comes to getting new likes, you have to be careful never to help it become too distracting to your users.)

Step 5: Remember these instructions to increase post engagement

So far, we now have created an optimized Facebook business page, added friends to the personal Facebook page and placed such box in a prominent position on the website.

The next natural step is usually to start sharing prepared to maintain your fans happy and maybe find a way to convert them from fans > website visitors > customers.

Some simple rules to follow along with that can boost the user engagement together with your facebook business page:

#1 – Share relevant content: Share content that your particular fans anticipate seeing in your page. For instance, if your website is about Social media, share content associated with social media and never about sports or something different you could possibly like. Should your users desire to read sports news, they know where to find them.

#2 – Don’t forget that they can follow your organization page to obtain updates regarding your website (and niche) and never regarding your social gatherings: If you need to get social, then use your personal Facebook page, your organization page is about your website.

#3 – Generally thumb, I use my offer page to talk about content from my niche only, basically have to share something is just not associated with my niche, I use our page.

#4 – Don’t be too promotional: Sharing promotional content (continuously) on your own Facebook page will drive your fans away. For those who have an advancement to talk about as well that could benefit your fans, that can be done but don’t overdo it.

Try to post interesting, shareable content which is associated with your niche, of course this does not come directly from your website. Have a balance between promotional and content that your particular followers should read.

Step 6: Share intriguing, notable and excellent content (not just links)

I made some tests regarding the impact of descriptions when performing a Facebook update and discovered out that Facebook posts with ‘lists’ read more likes than posts with links. Allow me to give you an example to understand what I mean.

When you need to share an article from your website on Facebook, you want to Facebook status updates and type in the webpage URL. It looks something such as this:

You can share this article without adding any extra information. Should your title and pictures are perfect, you will definately get a number of likes based on the time you make the post, number of fans etc.

If one one other hand, you enrich this page by having more info specifically a subscriber base, then other pursuits being equal, you might be very likely to gain more likes and shares.

For me this may cause sense because individuals that visit a title and image in their timeline might not exactly ‘Like It’ since it provides no value for many years (don’t forget that the average user is presented with countless postings in their timeline should they login to Facebook).

On one other hand once you allow them to have valuable, excellent and simple to learn information (being a list), they’re going to go through the LIKE button since they read something useful without having to leave their timeline.

Note: It is just a known undeniable fact that everyone has a bent of LIKING an article without reading it so allow them to have why you should achieve this; your website visits might not exactly increase though the engagement factor of one’s posts will rise.

Step 7: Share images, videos and emotions

If you adopt a peek at one of the most popular Facebook pages, you will notice that they have a tendency to talk about images, videos, infographics, charts etc, along with their usual text only postings.

This kind of content gets more likes and shares and for that reason the page gets more fans and followers.

In a recent study by Buzzsumo, they identified that the most shared and liked content on Facebook, has got the following characteristics:

Step 8: Provide incentives to obtain more fans & followers

Why should someone follow your Facebook business page?

You have to give incentives to facebook users to follow along with your page. A couple of suggestions to consider:

Quality updates – Here is the best incentive you can offer users. Before posting anything on your own page, you’ll want to be sure that it offers value to your audience. With this option consistently, you existing followers will share it using their friends which will attract more users.

Run a tournament – Many websites run contests on Facebook and giveaway different gifts. The ‘price’ for joining the content is usually to Such as the page first. There are many tools to do that but are thinking about that if you don’t use a known brand this many not be so successful.

Content upgrades – If you have your blog post, you can use ask users to love your page to get an new version of one’s post. This implies extra tools yet it’s something worth testing.

Step 9: You should market your own content and page

When you develop your organization page don’t expect that it will magically get thousands of fans. Aside from the tips outlined above, you need to to advertise your organization page in places besides Facebook.

A few suggestions to take into account that helped my case:

Promote in other social media networks – If you have accounts to social media channels e.g. Google+, Pinterest etc. you can periodically ask your followers to participate yourself Facebook also. Be polite and show them the advantages from this.

Promote in Twitter – Besides posting regarding your Facebook page on other social media networks, you can make the most of twitter’s interactive features.

When you recruit a new twitter follower, send them a private (personalized) message and ask these phones follow yourself facebook (both your personal and business pages).

This method although it is time consuming, (Used to do it manually and never using any tools) it could produce fantastic results.

Promote in your newsletter – If you have a newsletter or you engage with your readers via email, ensure that you ask them to follow your Facebook page.

Do not just write the FB URL below your signature but Inquire further politely to love your organization page.

Step 10: Facebook ads is often a must

I have saved one of many easiest and many good ways to increase your Facebook fans for last, since it is alone that it’s not free.

Facebook offers a self-service ad platform which can be used with the idea to increase your fan base (market your page), improve your posts, get more leads, increase conversions or execute a number of other actions (as shown within the image above).

The procedure is pretty simple and easy straightforward. Basically you decide on a website you use, select your ultimate goal (market your page), select your audience (based on country, age, other demographics and interests) and then set your evryday budget and duration.

The cost per campaign is determined by a number of factors. The ultimate way to assess if Facebook ads is a great solution to increase your fan base, is usually to run a pilot campaign for a couple of days.

Spend $10-$20 dollars every day and run the campaigns for any fixed duration (no less than every week). Towards the end, you can evaluate if the charge per like is one area you might be happy to spend on.

I had great outcomes with Facebook ads for both my websites and for client websites and I run campaigns monthly (for several days) to enhance my facebook likes.

It should be noted by investing in Facebook ads you don’t buy likes but views. A lot of people believe that which you spend on is Facebook likes but in reality you make payment for Facebook to demonstrate your ad to more Facebook users.

If what you will be advertising is interesting, then more people will hit such button so invest some time and consider the message you need to display in your ad as well as the image to work with.

Conclusion

Having a major number of Facebook fans on your own business pages is very important for credibility and social promotion purposes.

If this wasn’t crucial in the ultimate place, then nobody would care and the US State Department wouldn’t have to spend $630 thousands for Facebook campaigns.

Once you are doing the essential optimizations to your business page (steps 1 and a pair of above), then the easiest method to obtain more followers is with Facebook ads. With a bit of A/B testing you can find to 10,000 fans without any more than $1,000 (spread in a duration of months).

Once you are doing everything properly and given that you have a great services or products, you can increase your fans to 100,000+ like Used to do using the Facebook Page of my fitness blog.