The launch of Instagram advertising has become welcomed with open arms by businesses worldwide, who will be now able to use the most popular platform to achieve over 400 million active users globally.
For individuals in the center Eastern region, its launch has become even more celebrated, being a most of the Arab speaking human population are more entirely on Instagram than on every other social media marketing platform.
So what makes Instagram Advertising a real win, and how can your small business put it to use?
Instagram in general provides a higher engagement rate than every other social platform. For those who have a dynamic Instagram profile, you will recognize that it is far more likely on your posts to get noticed on the channel than on other platforms. It is also relatively easier to acquire a good following on Instagram organically.
The development of Ads ensure it is that much easier to achieve targeted users on Instagram web viewer, and may do wonders when found in an efficient manner.
What you need to find out about Instagram Advertising
It offers multiple ad formats
Instagram advertising will give you three types of ads: image, video and carousel. Image ads enable you to use visual imagery to tell your story as well as allure your audience to take action while video ads provide you with around Half a minute to deliver your message as artistically as you desire & carousel options image ads on steroids, allowing you to use multiple images that the viewer can swipe through, providing multiple the possiblility to trigger an action.
You’ve call-to-action buttons for driving traffic aimed at your website
One of the most frustrating part in terms of social media marketing is – triggering engagement. You may get a lot of likes and comments, but driving the identical visitors to your websites are somewhat tricky. Instagram ads offer call-to-action buttons (similar to Facebook ads) that allow you to drive traffic right to your website. The call-to-action buttons can be obtained on all of the three ad format types.
Specific ad targeting
Instagram advertisers have been capable to target audiences by age, location, and gender. The good news is, it is working together with parent company Facebook to achieve users based on their interests and connections for networks – a uniquely powerful data set of people’s priorities.
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