Globally, using cell phones, smartphones, iPads and tablets for surfing the internet is growing within an alarming rate due to its convenience, cost-efficiency, comfort and ease. Using mobile phones is closing the digital divide between your rich and poor; and the urban and rural dwellers. All businesses are duty-bound to develop websites which can be mobile-friendly in order to reach these mobile users. Another way of doing so is usually to create designs which can be attentive to different devices and screen sizes.
What then is responsive web page design?
Responsive web page design (RWD) can be a technique used in web page design allowing webpages respond to the display size, orientation and platform of the device a user is viewing with.
Responsive design include the simple the crucial element containing changed the browsing behavior of browsers these days. Such websites are equipped for changing from device to device. By way of example, if your user switches from the cellphone to a tablet device, the web site automatically adapts and dynamically fits how big the screen.
Without delving much in to the technicalities involved in designing such websites, listed below are the business enterprise benefits of responsive design.
User-friendly: Responsive websites are highly liquid and fluid which make contents change across all screen resolutions and devices. They have foreground images that scale with the layout to reveal and hide parts of images on websites. This fluidity can make it user-friendly, accessible and exquisite in comparison with conventional websites. Users can surf your website whatever the environment they wind up, hence enhancing the reach of the business website.
Consolidate business marketing efforts: Google has recommended website design the best practice so companies that do not have options are missing out. Being the most favored global search results, Google explained that responsive websites are really simple to crawl and perform favourably searching results.
As outlined by Moz, a well-respected search company of their 2015 Optimization Factors, 150 marketing professionals dedicated to SEO were surveyed and the results was that responsive or mobile-optimized websites have better ranking success than unresponsive websites. The responsive or mobile factor was on only second to content uniqueness within the Ranking Factors report.
Given this knowledge, we could safely say for sure that developing a responsive website will help augment marketing efforts of organizations to realize their business objectives.
Affordable: Using desktop or laptops is often more costly and/or inconvenient than using mobile phones. Cellular devices offer fast and simple usage of info on the move. Responsive websites are thus cost effective for users who spend little to no time in an office space.
For businesses, the responsive web page design reduces design and development costs as they do not have to develop different websites many different devices. Additionally, businesses preserves money on maintenance costs since they will likely be concentrating on just one website.
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