Globally, the use of mobile phones, smartphones, iPads and tablets for surfing the web is growing at an alarming rate due to the convenience, cost-efficiency, comfort and ease. The application of cellular phones is closing digital divide between the rich and poor; and also the urban and rural dwellers. All businesses are duty-bound to produce websites which are mobile-friendly to be able to reach these mobile users. A way of doing so would be to create designs which are tuned in to different devices and screen sizes.
What then is responsive web design?
Responsive WORDPRESS WEB DESIGN is a technique found in web design to allow webpages answer the screen size, orientation and platform of the device a person is viewing with.
Responsive design will be the simple the crucial element containing changed the browsing behavior of browsers in recent years. Such websites are capable of changing from device to device. For example, if your user switches from a mobile phone into a tablet device, your website automatically adapts and dynamically fits the dimensions of the screen.
Without delving much in the technicalities linked to designing such websites, listed below are the business great things about responsive design.
User-friendly: Responsive websites are highly liquid and fluid which make contents change across all screen resolutions and devices. It’s foreground images that scale using the layout to disclose and conceal elements of images online. This fluidity makes it user-friendly, accessible and exquisite in comparison to conventional websites. Users can surf your site whatever the environment they end up, hence helping the reach of your respective business website.
Consolidate business marketing efforts: Google has recommended responsive design as best practice so companies that would not have them are missing out. Being the most widely used global search results, Google explained that responsive websites are easy to crawl and perform favourably in search results.
In accordance with Moz, a well-respected search company of their 2015 Search engine results positioning Factors, 150 marketing professionals specializing in SEO were surveyed and also the results was that responsive or mobile-optimized websites have better ranking success than unresponsive websites. The responsive or mobile factor was on only second to content uniqueness from the Ranking Factors report.
With all this knowledge, we could safely say for certain that using a responsive website might help augment marketing efforts of organizations to realize their business objectives.
Affordable: Using desktop or laptops is often more expensive and/or inconvenient than using cellular phones. Mobile phones offer fast and simple entry to facts about the move. Responsive websites therefore are reasonable to users who spend practically no amount of time in an office space.
For businesses, the responsive web design reduces design and development costs since they don’t must develop different websites for several devices. Additionally, businesses will save cash maintenance costs since they will be focusing on merely one website.
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