Seven Search engine optimisation Trends You should be Aware Of

1. SOCIAL CONTENT WILL GAIN PROMINENCE

Increasingly more social websites content indexed on the search engines and other popular search engines like google, blurring the lines between ‘web’ and ‘social media’ SEO strategies.


76% MARKETERS USE Facebook, YouTube, Twitter, In, Google+ to enhance and support SEO Links to social websites networks is important in how search engines like google understand your websites are credible and relevant.

2. VIDEOS WILL STILL RULE

In 2015 marketers used video being a powerful tool they are driving their digital and worlds best seos efforts. In 2016 expect more businesses to embrace the buzz, and rehearse videos to capture new audiences.

80% of video. Results that relate up in SERPs are from YouTube

Videos get 50X better organic page ranks on the internet when compared to against plain, static text results.

Video searches receive 41% higher click-through rate a in comparison to plain, static text content

3. MOBILE OPTIMIZATION WILL BECOME CRUCIAL

Today people use a selection of devices gain access to content. Tablets, smartphones, laptops, phones and also watches have grown to be standard tools to browse web. Search engines know this and so they reward websites that appear to be good on all devices.

Google now gives mobile friendly sites a ranking boost on mobile searches.

95% smartphone users have sought out local info.

Mobile search expires 43% every year.

Over 1.2 billion people connect to the web using their cellular devices.

Four out of five consumers use smartphones to shop.

4. VOICE SEARCH FUNCTION Absolutely essential

Voice search is easily becoming a huge part of mobile usage and contains elevated the pain of typing keywords to own research online query. However this shift means your posts have to be developed with voice search planned.

60% teens use voice search as you’re watching TV

40% adults use voice seek out directions.

5. CONTENT AGGREGATION Is certain to get BIGGER & BETTER

More than ever everyone is trying to find content sources that offer each of the relevant information they require in a single place. Search engines have noticed this trend and consequently content aggregators have become very popular inside the SERPS.

6. THE CRAZE OF MOBILE APPS WILL GROW

As discussed above, use of mobile for web search is on all-time rise and apps just be the job easier. Just few more years and mobile apps will overpower desktop and mobile websites.

Mobile phone applications take into account 52% ever invested in online digital media. (TechCrunch)

Internet reveals that users spend 89% mobile time using apps.

85% of men and women prefer native mobile apps to websites. (SearchEngineJournal)

7. Local SEO TO BECOME A lot more IMPORTANT

Local internet search is certainly going stronger in the past. In 2016 you must let Google know where you stand located along with what you might be offering.
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