1. SOCIAL CONTENT WILL GAIN PROMINENCE
A growing number of social media marketing content indexed on Google and also other popular search engines, blurring the lines between ‘web’ and ‘social media’ SEO strategies.
76% MARKETERS USE Facebook, YouTube, Twitter, In, Google+ to enhance and support SEO Links to social media marketing networks plays a role in how search engines understand your websites are credible and relevant.
2. VIDEOS WILL STILL RULE
In 2015 marketers used video like a powerful tool they are driving their digital and best seos efforts. In 2016 expect more businesses to embrace the popularity, and employ videos to capture new audiences.
80% of video. Results that show up in SERPs come from YouTube
Videos get 50X better organic pr on the internet in comparison to against plain, static text results.
Video searches receive 41% higher click-through rate a when compared with plain, static text content
3. MOBILE OPTIMIZATION Can be CRUCIAL
Today people use a array of devices to access content. Tablets, smartphones, laptops, phones and also watches have become standard tools to browse web. Search engines like google know this plus they reward websites that are good on all devices.
Google now gives mobile friendly sites a ranking boost on mobile searches.
95% smartphone users have sought out local info.
Mobile search increased 43% year on year.
Over 1.2 billion people access the web from other cellular phones.
Four out of five consumers use smartphones to search.
4. VOICE SEARCH FUNCTION Essential
Voice search is quickly transforming into a huge portion of mobile usage and contains elevated the pain of typing keywords to run research online query. However shift means your posts need to be developed with voice search in your mind.
60% teens use voice search while you’re watching TV
40% adults use voice search for directions.
5. CONTENT AGGREGATION WILL GET BIGGER & BETTER
More than ever individuals are seeking content sources that supply all of the relevant information they need in a single place. Search engines like google have observed this trend and consequently content aggregators have become extremely popular inside the SERPS.
6. The fad OF MOBILE APPS WILL GROW
As discussed above, utilization of mobile for web search is on all-time rise and apps just be the job easier. Just few more a few years mobile phone applications are certain to overpower desktop and mobile websites.
Mobile phone applications take into account 52% in recent history spent on online digital media. (TechCrunch)
Internet reveals that users spend 89% mobile time using apps.
85% of individuals prefer native mobile phone applications to websites. (SearchEngineJournal)
7. Local SEO For being Much more IMPORTANT
Local search is going stronger over the years. In 2016 you need to let Google know your location located and just what you might be offering.
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