1. SOCIAL CONTENT WILL GAIN PROMINENCE
A lot more social networking content indexed on the search engines along with other popular search engines like yahoo, blurring the lines between ‘web’ and ‘social media’ SEO strategies.
76% MARKETERS USE Facebook, YouTube, Twitter, In, Google+ to boost and support SEO Links to social networking networks leads to how search engines like yahoo understand your website is credible and relevant.
2. VIDEOS WILL STILL RULE
In 2015 marketers used video as being a powerful tool to operate a vehicle their digital and best seos efforts. In 2016 expect more businesses to embrace the trend, and make use of videos to capture new audiences.
80% of video. Results that show up in SERPs come from YouTube
Videos get 50X better organic page ranks in Google when compared with against plain, static text results.
Video searches receive 41% higher click-through rate a in comparison with plain, static text content
3. MOBILE OPTIMIZATION Will end up CRUCIAL
Today people use a range of devices to gain access to content. Tablets, smartphones, laptops, phones and even watches are becoming standard tools to browse web. Engines like google know this and they also reward websites that look good on all devices.
Google now gives mobile friendly sites a ranking boost on mobile searches.
95% smartphone users have looked for local info.
Mobile search expires 43% year on year.
Over 1.2 billion people access the web using their cellular devices.
Four out of five consumers use smartphones to look.
4. VOICE SEARCH FUNCTION Absolutely essential
Voice search is easily learning to be a huge a part of mobile usage and it has elevated the anguish of typing keywords to run a search query. However this shift means your content must be developed with voice search at heart.
60% teens use voice search as you’re watching TV
40% adults use voice search for directions.
5. CONTENT AGGREGATION WILL GET BIGGER & BETTER
More than ever people are seeking content sources that offer all the relevant information they want in a single place. Engines like google have seen this trend and as a result content aggregators are becoming popular in the SERPS.
6. THE CRAZE OF Mobile phone applications WILL GROW
As discussed above, using mobile for web search is on all-time rise and apps just make the task easier. Just few more years and mobile phone applications are certain to overpower desktop and mobile websites.
Mobile phone applications are the cause of 52% of all time allocated to online digital media. (TechCrunch)
Internet reveals that users spend 89% mobile time using apps.
85% of people prefer native mobile phone applications to websites. (SearchEngineJournal)
7. Local search engine optimization Being Much more IMPORTANT
Regional online research is going stronger over time. In 2016 you have to let Google know where you are located as well as what you happen to be offering.
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