Which people counting technology is best for your needs?

If you’re new to retail people counting and the other in the first questions you will be wondering is which technology must i be utilizing?


There are three main varieties of technologies; beams, thermal and video. Each have their particular benefits and weaknesses with respect to the environment these are being set up in.

Beam Counters – In many cases are battery operated and thus suited to short term use. They are very easy to install and take off, but in addition at risk of get damaged and field of view blocked. They are unable to count people walking through an entrance side-by-side and as a consequence will undercount.

Thermal Cameras – Infra-red devices such as the IRISYS cameras would be the most in-demand salesfloor performance on earth. The unit are IP enabled and over one unit may be linked together for wide entrances. Accuracy levels have become good.

Surveillance cameras – Be single or dual vision IP enabled devices. The single view cameras are likely to be less accurate. Overall the video devices are more expense than thermal cameras. The dual-view cameras are as accurate as the thermal devices in many instances.

At StoreTech our software option is hardware independent, which means in the event you already own people counting hardware its future we can integrate and import the customer data into our solution.

With 15 years experience in the people counting industry, StoreTech are pleased to talk about the pros and cons of every form of technology and work with you to select your best option.
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