Posters happen to be a part of everyday activity since the printing industry solved the way to mass-produce coloured prints while on an industrial scale. The mid-19th century saw massive advancements in printing technology, and therefore poster printing became extensively utilized for everything from promotion, advertising, and art.
Together with the advance of internet marketing and advertising, some say that printed marketing has become obsolete. Yet, paper marketplace is still going strong. On this page, NPS looks at the logic behind why you could possibly choose poster printing.
Targeted advertising
Posters appear in a number of sizes, meaning they may be used in multiple different locations. Poster printing allows you to target a message specifically to individuals who will walk past to see it.
Whether you’re putting your posters within a shop window or tacking these phones lampposts – poster printing is an excellent targeted advertising tool that may make sure your message is heard by the highest amount of people possible.
Cost-effective
When compared with other printed marketing materials, poster printing is fairly affordable – and always cost-effective. Look at the cost-per-impression of an online ad – most impressions are manufactured on people already looking for relevant keywords.
With poster printing, each poster occupies an actual physical location, meaning it can be seen by not simply your target market and also other people walking by. This is because people don’t choose to have a look at poster advertising – it’s there, it’s in their face, and they’ll make out the print without the need of noticing they are!
Posters may be many sizes, styles, and finishes – NPS offer poster printing on digital and lithographic presses, so you acquire the best poster printing experience tailored in your brief.
They work!
Over 50% of millennials (those aged 22-38) pay attention to print ads. And, a recently available survey by Outdoor Media Centre learned that 92% of buyers said they’d seen outdoor poster advertising from the 30 minutes before they purchased something, with 82% saying they’d impulse purchased with that 24 hour.
Contemplate it – present perhaps you have seen a “SALE” poster inside a shop window and felt lured to put in for any look? Choosing poster printing over banner printing or flyer printing means place your core message at eye level somewhere where it’s bound to make an effect.
Versatility
Poster printing doesn’t should be bland. Posters are amazingly versatile and gives tons of benefits, including:
A massive variety of eye-catching sizes
Amazing colour combinations
Bold, outspoken fonts
Long-lasting finishes
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