App gamification is no longer a secret hack – and for good reason! Case research has shown that the gamified app sees increased user engagement and decreased user churn. Whilst remaining flexible and cost-effective! Is it any wonder, then, a recent Gartner report discovered that an astonishing 70% in the world’s top 2000 businesses moved to gamification? So what are some examples of gamification? And the way much does it cost to gamify an app?
In this article, let’s review why gamification is so essential for mobile apps.
Why app gamification could be the next big thing
Today, mobile app growth teams are discovering a valuable strategy in-app gamification. In 2019, the world gamification market hit above $10 billion in revenues initially. Incredibly, that is forecasted to skyrocket with an impressive $30 billion by 2025!
But why is everyone adopting gamification with your enthusiasm? The result lies in how app gamification can align along with your goals to make your company more resilient:
App gamification slashes user churn
Certainly, the most important area of the customer journey for activation is onboarding. Industry wisdom claims that each onboarding step produces a 20% boost in user churn – preventing acquisitions from being activated. To combat this, use a progress tracker.
Take LinkedIn, whose progress bar developed to encourage profile set-ups resulted in a wonderful 55% boost in conversions.
App gamification drives user engagement
The average joe spends 1/3 of the time on mobile! This offers you plenty of room to maximise app engagement, which is hugely beneficial. To put it briefly, engaged users create more data you can leverage, used to higher industry to them.
Gamification can present you with that uplift – case research shows which a clever implementation of gamification examples can increase mobile user engagement by 47%.
Developing a gamified app? 4 suggestions to get going
Gamification is both a science plus an art. On one hand, it’s about clearly being aware of what motivates and triggers your users. However, it’s about producing such things as progress and achievement tangible through rewards. It is precisely since you tailor app gamification on your situation it’s so powerful. However, it’s also what makes developing a gamified app so intimidating.
To produce your gamification journey easier, here’s beginning your practice:
Help it become competitive and social.
Science shows that everyone is highly motivated by social influences. With all this, an in-app community with gamification examples like challenges, points, and leaderboards goes quite a distance to making an energetic userbase that engages collectively!
Make progress visible.
Leverage achievements, progress bars, and leveling systems to keep users engaged. At the same time, streaks can be a super simple way to illustrate a user’s growth.
Reward participation.
Reduce user churn by providing users points, badges, and redeemable prizes! Research finds that badge rewards create a ‘significant positive effect’ about the user, leading to higher app engagement!
Make winning clear to see.
A fairly easy digital confetti graphic goes further to visualise a user’s win.
Indeed, timely positive reinforcement improves the effects of a reward.
How much does it cost to gamify an app?
With all of this at heart, simply how much does it cost to gamify an application? Well, it depends about the solution you pick. If you’re planning to build in most gamification features yourself, it should take up considerable time and resources. However, app gamification software could help you save a huge amount of time and cash!
Most gamification software programs are priced per (active) user. Prices are vastly different in accordance with what software you’re using as well as the different capabilities it’s got. Some apps are stand-alone features like leaderboards or in-app notifications, and some provide a full-range of reward systems like badges, achievements, plus more. Additionally, making a gamified app is a lot more than just adding some features. It’s about truly understanding user motivation, and building an event around it.
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