Video engagement on web and mobile phones hasn’t ever been higher. Social media platforms such as Facebook, Instagram, and Twitter are stuffed with videos; Facebook even comes with an entire tab focused on videos. Now non-social media apps are turning to video as well. Many organisations including Airbnb, Sonos, Gatorade, and Kayla Itsines have seen tremendous success using video promotions for Instagram while the likes of Saks show in-app product videos because of their best-selling items.
If you’ve downloaded Spotify, Tumblr, or Lyft, you’ve probably seen the recording playing in the background of the login screens. These fun, engaging videos provide the user an excellent sense of the app as well as the brand before entering the feeling.
Compression is an important although controversial topic in app development particularly when you are looking for hardcoded image and video content. Are designers or developers to blame for compression? How compressed should images and videos be? Should design files support the source files or perhaps the compressed files?
While image compression is rather basic and accessible, video compression techniques vary based on target device and use and may get confusing quickly. Just looking at the possible compression settings for videos can be intimidating, specifically if you don’t determine what they mean.
Why compress files?
The common file size of the iOS app is 37.9MB, and you will find a couple of incentives for using compression processes to keep the size your app down.
Large files make digital downloads and purchases inconvenient. Smaller file size equals faster data transfer speed for the users.
There exists a 100MB limit for downloading and updating iOS apps via cellular data. Uncompressed videos can easily be 100MB themselves!
When running close to storage, it’s possible for users to go into their settings and find out which apps are taking up the most space.
Beyond keeping media file sizes down for your app store, uncompressed images and videos make Flinto and Principle prototype files huge and difficult for clients to download.
Background videos for mobile phone applications are neither interactive nor the target of the page, so it’s far better to make use of a super small file with the proper volume of quality (preferably no larger than 5-10MB). It doesn’t even need to be that long, especially if it features a seamless loop.
While GIFs and video clips can be used for this purpose, files usually are smaller in size than animated GIFs. Apple iOS devices can accept .m4v, .mp4, and .mov file formats.
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