What business should a mega-brand like McDonald’s enter next?
Launch McDonalds Coffee Shops!
This brand extension will explore and exhaust a fresh potential market where McDonalds’ brand salience and leverage might be fully exploited. McDonalds will be the leader in satisfying customer’s needs
via a rigorous system of Quality, Service, Cleanliness and price and also by holding a distinctive position that appeals to regardless of how alike.
The McD’ Coffee houses could be ideal in experiencing the coffee cultures which are growing rapidly during the entire globe. These coffee cultures covered with Starbucks and cafes attract consumers that pay excessive prices for coffee to get into the coffee experience. This experience has great commercial opportunities because they consumers have an overabundance of in-store time for it to be exposed to (McDonalds) communications and promotions.
Significantly, nowadays people turn to coffee houses as time-killers on their way towards the cinema, take-away, or finding comfort work. They are searching for a short-term experience that is certainly fast with excellent service at the reasonable price.
McD Fast food restaurants can be separate entities from your fast-food restaurants but placed near them and also directly near Starbucks locations. Semiotics along with the technique infamous ‘M’ logo allows for fast recognition, credibility and belief in the medical. But also for further differentiation from your fast-food image, the famous ‘red’ theme will be substituted with the ‘grey/black’ colours that are sometimes used in certain countries. Also introducing convenient seating with kid’s areas taps to the parents-accompanying-kids market that rarely experience coffee houses; so youngsters are not entirely excluded using this adult experience.
McDonalds is renowned for being open until late and their Coffee houses would thus satisfy the huge consumer demand from club/bar goers and tourists that will buy into a brand that enables these phones enjoy their coffee experience if he or she desire.
McDonalds’ vast global reach and prime locations enable instant worldwide saturation, along with their lower prices in comparison with Starbucks etc would permeate countries where cafes are considered a premium/luxury. Starbucks may offer expertise and better tasting coffee, rather like KFC in chicken, but consumers will consume from McDonalds coffee houses as they can connect to the same knowledge of affordable prices, better and faster service.
This venture will add a commercially responsive market and further worldwide engagement with brand McDonalds that ultimately fortifies the assumption and loyalty for the brand.
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