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Why contains the affiliate couponing industry abandoned the convenience store industry? In case you dig deeper into any affiliate coupon program (retailmenot.com, coupon.com) you will find that there are limited if any coupons available for convenience stores. It appears as if there’s a disconnect involving the coupon affiliates as well as the convenience store industry. In the event you consider how much money are at stake no make for good business. $1 from every $24 dollars is put in america within a convenience store. So just why has the coupon affiliates abandoned this channel?

I do think among the problems will be the sheer number of supermarkets. You’ll find 154,195 convenience stores from the U.S. since December, 2015 (NACS/Nielsen) and also the site counts expanding every year. Another possible problem could be the fragmentation of the profession. There are numerous regional players in support of a number of national players. Another problem is just about the speed from the transaction. Most of us have visited line with the grocery store and had that lady looking at us pulling a number of coupons out of her little pouch bag which simply slows down the transaction time in the register. That’s not best for the convenience store. The average who’s takes for someone to get in and by helping cover their an order at a convenience store is 3 minutes and 33 seconds (NACS). However, with the advance of the smartphone it becomes a lot easier to utilize a coupon. Digital couponing is basically changing the way we save money in the convenience store. The usage trend of store coupons is obviously in the upward trajectory also it doesn’t look like it will decelerate any time soon. Grocery stores account for 34.2% of most shops in the United States (NACS). There isn’t any other U.S. retail channel that is certainly this kind of important a part of virtually any community in the nation and that’s reflected from the overall dollar sales of the marketplace at $696.1 billion. Those sales represent about 4.1% with the entire estimated $17.7 trillion U.S. gdp.

I think there is a marriage of sorts taking place with convenience store coupons and also the smartphone. Roughly up to 5% of sales transactions within the store will include an electronic coupon of some kind through the year 2019 (Gasbuddy.com). It is predicted that there is going to be around 1.05 billion global mobile coupon users in the world by 2019. Together with the simplicity the GPS location features on smartphones and push technology getting better by the day it is no wonder why store coupon usage in your smartphone is on the rise. Digital coupon redemption is roughly 10% today. Even though the old fashioned print or paper coupons possess a redemption rate of 1% or less. 90% of digital coupon users redeem their coupons in just a few days of receiving them on the phones. You might believe that the redemption speed will still only increase for that convenience customer and redeem them sooner.

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