Even businesses (less than 10 employees) might have a powerful communications strategy that enables them to articulate company news efficiently. When it comes to my company, my website acts as the key repository of “everything” and news information emanates to Twitter, LinkedIn,Facebook and YouTube. This helps organize information and fosters a cohesive communications strategy – even for your small business.
Once you have the fundamental distribution structure in place, developing the information may be the next critical task. Rather than just develop news “willy-nilly”, make certain that a well-thought through approach is set up regarding content development. Timing and sequencing of topics are necessary to getting your audience “stay with you”. There’ll always be ample the opportunity to infuse “new” content as it is warranted – these items are just icing for the cake. Consider a look at the core elements of a standard strategic communications plan:
Do not be Scared of The Media: The initial step gets within the intimidation using the media. There sure ‘t be any fear when controlling the media – they have a job to do and quite often arelooking for news. Assist them to! Next, create a report on all key media contacts and obtain email addresses address. Be proactive together with your contacts to create a romantic relationship ahead of time. Moreover, target specific industries that could be beneficial for your small business. As time passes, your goals ought to be to transform your company image through communications as this helps soften distressing news and offers accessibility for interviews. Lastly, develop reasons for meeting the media and create those relationships.
Create News Releases: Once you’ve established your media address book, start to develop news content. Keep in mind that news information may need to be targeted at all of your audiences, nevertheless the core message should stay the same. Evaluate which elements are critical and conclude your news release with a consistent “boilerplate” that gives a fast paragraph on your company. Lastly, decide how the news release is going to be communicated and by whom.
Employees And Stakeholders: Another list of audiences to add as part of your strategic communications, can be both employees and/or stakeholders. Keeping the internal teams informed is critical as a way to permeate your communications throughout your entire organization. Nothing is worse than having misinformed employees and stakeholders looking to communicate your vision.
Communicate To Key Vendors: Oft-overlooked is proactively communicating on your vendors. Many company owners feel compelled to hold vendors in the dark so that them at arms length. I have always had the philosophy that the vendor increases results for you if they know how their role matches your current communication strategy. The greater these are informed, better decisions they can make to improve their support of one’s brand.
Internet/Intranet Media Kit: In years past, developing a printed media kit – press releases, biographies of senior management, news items, etc. – was an excellent way of putting your small business in a nice, neat “package”. Today, websites can act as the media kit and enable for flexibility instantly to write updates on your own company. Additionally, your internet site expands your reach a great deal more effectively than hard-copy media kits. Save the dough and go electronic.
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