Methods of operating from the retail food sector are invariably changing. This is also true inside the supermarket space. Today’s informed consumers are increasingly demanding quality, fresh, and innovative foods. Additionally, these consumers also demand convenience be served along with these first-rate products.
More grocery goods are being bought at non-traditional food retailers. Included in this are Wal-Mart Stores Inc., Costco Wholesale Corporation, as well as pharmacies/drugstores, and specialty alternative grocers.
How are traditional grocers – chains and independents – addressing the dual issues of freshness and convenience? Listed below are ways they’re trying to grow sales through serving their clients better:
1. Locally sourced products. It’s really a considering that products sourced locally will likely be on supermarket shelves as well as in supermarket counters quicker. Same-day produce and dairy deliveries from local suppliers ensure customers receive a common food products fresher.
Furthermore, today’s savvy consumers need to know exactly where their foods are coming from. This gives these phones simply trace their products origins should they experience any difficulty with them. Hence, locally sourced may be the new concept, which food retailers take presctiption board with to satisfy customer demands.
2. More specialized departments. Fresh products in grocers are coming increasingly from very specialized departments. These include artisan bakeries, market fresh fish and seafood departments, gourmet cheese departments, and convey departments offering more organic produce.
Artisan in-store bakeries (with products baked fresh daily) are selling breads along with other goods with unbleached flour and healthy cereals. Specialized departments focusing on all-natural items are moving away from products containing MSG. Moreover, they’re serving consumers’ wishes for low-sodium, low or no sugar, and in addition gluten-free products.
3. Clean food. Company is demanding ‘cleaner’ food. This means products with limited ingredients. Nonetheless, these limited ingredients have to be first-rate, without preservatives and additives. Consumers want to understand how their vegatables and fruits are grown and processed. They would like to know if the meat they purchase is grain or grass-fed and whether or not it contains antibiotics or chemicals. Supermarkets are increasingly stocking food items that meet consumers’ needs in these areas.
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