The tale about why Kentucky Fried Chicken, founded by Harland Sanders, changes it name to KFC is to remove the word “fried” in it’s name. The word “fried” has negative connatations like being unhealthy, having high-cholesterol, causing obesity and many more. Therefore, being an effort to rebrand themselves as a healthier family restaurant that caters for people spanning various ages, including health-conscious people, Kentucky Fried Chicken renamed itself as KFC.
Version Two: The united states food reviewed the operations of Kentucky Fried Chicken determined the they’re rearing genetically modified chickens, with extra huge breasts and additional legs to harvest the meat from(the number is different from 3 to 4). The usa food declares these creatures can not be marketed as “chickens” and Kentucky Fried Chicken, hesitant to lose this type of lucrative operation that you follow the principles, chose to change its name to KFC instead to eliminate the phrase “chicken”.
In fact Kentucky Fried Chicken decides to improve its name is usually to not pay license fees on the condition of Kentucky. In 1990, ky decides to trademark their name, in order to reduce their accumulating debts. Consequently, Kentucky Fried Chicken need to pay an amount of cash towards the state for utilizing “Kentucky”.
Obviously, they may be hesitant to since they had been utilizing it for nearly 40 years(they started in the 1950s) and refused to pay such royalties as a matter of principle. After much negotiations, these were not able to budge the us government stance and therefore made a decision to change their name rather than pay. This coincides using the rebranding campaign as stated earlier and everything been found well.
The research that suggests that version is true is many events and businesses had also changed their name to eliminate the word “Kentucky”. The examples are the most well-known horse race in The united states, formerly called the “Kentucky Derby” changes to “The run for your roses”, the provider of seeds and nursery outfits “Kentucky Bluegrass” changes to “Shenandoah Bluegrass” along with the song “Kentucky Woman” by Neil Diamond was dropped from stereo at his own request while he would lose more fat money for making payment on the condition of Kentucky royally compared to what he receive from your station.
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