In the current competitive marketplace, a vital element of success is the use of leading-edge website technology and design. One of many key trends in websites today is responsive web design (RWD.) Stated simply, if the website doesn’t need responsive web page design, your enterprise is likely underperforming.
What is a Responsive Web design? You’ve likely already encountered responsive websites while surfing online. These are the sites that quickly and automatically conform to the screen size of your device. Responsive web page design means that your website content displays correctly and uniformly with a selection of devices, platforms and screen sizes, without the need to create multiple websites. Special coding techniques are utilised that produce a web page automatically adjust to the device or display size for the best buyer experience possible.
The ability of your website to take a look appealing and remain user-friendly on any size screen is crucial, since a lot of people are now using mobile phones. Sites with responsive website design look fantastic on laptops and desktops, in addition, they adapt seamlessly for the small screens of cellular phones, without having more frustrating zooming and scrolling needed.
The Trend Toward Mobile. Your website is a power tool for branding and generating sales. If the site doesn’t look nice with a user’s device, their opinion of your brand can suffer. If browsing your site on a smartphone or tablet results in a frustrating experience, users will certainly mouse click away altogether and locate one of the competitors’ responsively-designed sites instead.
Based on the Pew Research Center, 56% of yank adults now possess a smartphone, and 34% of which possess a tablet device. A full 34% of smartphone web users say their primary approach to going online is applying their cell phone (rather than a desktop or notebook.) Cisco systems reports that smartphone usage grew a staggering 81% next year, and IDC reports that tablet shipments surpassed PC shipments within the 4th quarter of 2013.
Google estimates that 90% of users alternate between their various devices in order to accomplish a web based goal including purchasing. Clearly, the lenders that offer probably the most seamless online experience across all platforms can generate more engagement, better brand sentiment and eventually more sales.
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