Globally, the use of cellphones, smartphones, iPads and tablets for surfing the internet is growing within an alarming rate due to the convenience, cost-efficiency, comfort and ease. Using mobile phones is closing digital divide relating to the rich and poor; and the urban and rural dwellers. All businesses are duty-bound to formulate websites which are mobile-friendly in order to reach these mobile users. Just one way of the process is to create designs which are tuned in to different devices and screen sizes.
What then is responsive modern web design?
Responsive web site design (RWD) can be a technique employed in web site design to permit webpages answer the screen size, orientation and platform of the device a user is viewing with.
Responsive design would be the simple the first thing which has changed the browsing behavior of browsers recently. Such websites are designed for changing from device to device. For example, if a user switches from a cellular phone with a tablet device, the web site automatically adapts and dynamically fits how big is the screen.
Without delving much in to the technicalities involved in designing such websites, listed below are the organization great things about responsive design.
User-friendly: Responsive websites are highly liquid and fluid that make contents change across all screen resolutions and devices. It’s foreground images that scale with the layout to show and hide elements of images on the website. This fluidity can make it user-friendly, accessible and delightful in comparison with conventional websites. Users are able to surf your website whatever the environment they end up, hence increasing the reach of one’s business website.
Consolidate business marketing efforts: Google has recommended responsive design as well as practice so companies that do not have choices really missing out. Is the hottest global search engine, Google explained that responsive websites are really easy to crawl and perform favourably searching results.
According to Moz, a well-respected search company in their 2015 Website positioning Factors, 150 marketing professionals focusing on SEO were surveyed and the results was that responsive or mobile-optimized websites have better ranking success than unresponsive websites. The responsive or mobile factor was on only second to content uniqueness within the Ranking Factors report.
Considering this knowledge, we can safely say for certain that developing a responsive website might help augment marketing efforts of organizations to achieve their business objectives.
Cost-effective: Using desktop or laptops is usually more costly and/or inconvenient than using mobile phones. Mobile devices offer easy and quick entry to facts about the move. Responsive websites are therefore cost effective for users who spend little to no time in an office space.
For businesses, the responsive web site design reduces design and development costs as they do not ought to develop different websites for several devices. Additionally, businesses helps you to save money on maintenance costs because they is going to be concentrating on merely one website.
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