Globally, the use of mobile phones, smartphones, iPads and tablets for surfing the internet is growing within an alarming rate due to its convenience, cost-efficiency, convenience. The use of cellular devices is closing digital divide relating to the rich and poor; and also the urban and rural dwellers. All businesses are duty-bound to develop websites which are mobile-friendly in order to reach these mobile users. Just one way of doing this is to create designs which are tuned in to different devices and screen sizes.
What then is responsive web design?
Responsive web design (RWD) is a technique used in web design allowing webpages respond to the screen size, orientation and platform in the device a user is viewing with.
Responsive design include the simple the very first thing which includes changed the browsing behavior of browsers in recent years. Such websites are capable of changing from device to device. For example, if a user switches from your cell phone with a tablet device, the website automatically adapts and dynamically fits the dimensions of the screen.
Without delving much into the technicalities involved in designing such websites, listed here are the business benefits of responsive design.
User-friendly: Responsive websites are highly liquid and fluid that make contents change across all screen resolutions and devices. It’s foreground images that scale together with the layout to disclose and hide aspects of images over the internet. This fluidity makes it user-friendly, accessible and delightful when compared to conventional websites. Users are able to surf your web site regardless of environment they wind up, hence increasing the reach of your respective business website.
Consolidate business marketing efforts: Google has recommended Graphics and Multimedia as best practice so businesses that will not have them are missing out. Being the most widely used global google search, Google explained that responsive websites are really simple to crawl and perform favourably in search results.
As outlined by Moz, a well-respected search company of their 2015 Optimization Factors, 150 marketing professionals devoted to SEO were surveyed and also the results was that responsive or mobile-optimized websites have better ranking success than unresponsive websites. The responsive or mobile factor was on only second to content uniqueness from the Ranking Factors report.
With all this knowledge, we can easily safely say definitely that developing a responsive website can help augment marketing efforts of organizations to accomplish their business objectives.
Economical: Using desktop or laptops is often higher priced and/or inconvenient than using cellular devices. Mobile devices offer simple and fast access to information about the move. Responsive websites are thus reasonable to users who spend little to no period in an office space.
For businesses, the responsive web design reduces design and development costs they do not need to develop different websites many different devices. Additionally, businesses helps you to save cash maintenance costs because they will probably be concentrating on just one website.
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