Globally, the usage of cell phones, smartphones, iPads and tablets for surfing the internet is increasing at an alarming rate due to its convenience, cost-efficiency, ease. The use of cellular phones is closing digital divide involving the rich and poor; and the urban and rural dwellers. All businesses are duty-bound to develop websites which are mobile-friendly to be able to reach these mobile users. A way of doing this is always to create designs which are responsive to different devices and screen sizes.
What then is responsive web design?
Responsive web design (RWD) is a technique utilized in web design to permit webpages reply to the screen size, orientation and platform from the device an end user is viewing with.
Responsive design include the simple the first thing containing changed the browsing behavior of browsers in recent years. Such websites are designed for changing from device to device. For instance, if the user switches from your cellular phone with a tablet device, your website automatically adapts and dynamically fits the size of the screen.
Without delving much in the technicalities involved with designing such websites, are mainly the company benefits of responsive design.
User-friendly: Responsive websites are highly liquid and fluid that make contents change across all screen resolutions and devices. They have foreground images that scale using the layout to disclose and conceal aspects of images online. This fluidity helps it be user-friendly, accessible and exquisite in comparison to conventional websites. Users are able to surf your web site regardless of the environment they are, hence improving the reach of the business website.
Consolidate business marketing efforts: Google has recommended graphic designer the best practice so firms that would not have choices getting left behind. To be the most favored global internet search engine, Google explained that responsive websites are really easy to crawl and perform favourably browsing results.
As outlined by Moz, a well-respected search company of their 2015 Optimization Factors, 150 marketing professionals focusing on SEO were surveyed and the results was that responsive or mobile-optimized websites have better ranking success than unresponsive websites. The responsive or mobile factor was on only second to content uniqueness in the Ranking Factors report.
Given this knowledge, we are able to safely say without a doubt that developing a responsive website will help augment marketing efforts of organizations to attain their business objectives.
Cost-effective: Using desktop or laptops is normally higher priced and/or inconvenient than using cellular phones. Mobile phones offer easy and quick usage of information about the move. Responsive websites are thus cost effective for users who spend little to no period in a workplace.
For businesses, the responsive web design reduces design and development costs because they do not have to develop different websites for various devices. Additionally, businesses will save you funds on maintenance costs as they will likely be focusing on only one website.
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