Seven Search engine marketing Trends You’ll need to be Mindful of

1. SOCIAL CONTENT WILL GAIN PROMINENCE

Increasingly more social media marketing content indexed online as well as other popular search engines, blurring the lines between ‘web’ and ‘social media’ SEO strategies.


76% MARKETERS USE Facebook, YouTube, Twitter, In, Google+ to further improve and support SEO Links to social media marketing networks leads to how search engines understand your website is credible and relevant.

2. VIDEOS WILL STILL RULE

In 2015 marketers used video being a powerful tool drive an automobile their digital and top 10 seo efforts. In 2016 expect more businesses to embrace the popularity, and use videos to capture new audiences.

80% of video. Results that report in SERPs are from YouTube

Videos get 50X better organic pr in the search engines in comparison with against plain, static text results.

Video searches receive 41% higher click-through rate a in comparison to plain, static text content

3. MOBILE OPTIMIZATION WILL BECOME CRUCIAL

Today people utilize a range of devices to get into content. Tablets, smartphones, laptops, phones and also watches are getting to be standard tools to browse web. Engines like google know this plus they reward websites that seem to be good on all devices.

Google now gives mobile friendly sites a ranking boost on mobile searches.

95% smartphone users have wanted local info.

Mobile search increased 43% year on year.

Over 1.2 billion people connect to the web from other cellular devices.

Four out of five consumers use smartphones to shop.

4. VOICE SEARCH FUNCTION A necessity

Voice search is easily becoming a huge section of mobile usage and it has elevated the anguish of typing keywords to perform a search query. However shift means your posts should be developed with voice search in your mind.

60% teens use voice search while you’re watching TV

40% adults use voice seek out directions.

5. CONTENT AGGREGATION Can get BIGGER & BETTER

More than ever before everyone is searching for content sources that offer all of the relevant information they require in one place. Engines like google have observed this trend and thus content aggregators have grown to be very popular from the SERPS.

6. The fad OF MOBILE APPS WILL GROW

As discussed above, using mobile for web search is on all-time rise and apps just be the work easier. Just number of a few years mobile phone applications will definitely overpower desktop and mobile websites.

Mobile apps be the cause of 52% in recent history invested in online digital media. (TechCrunch)

Internet reveals that users spend 89% mobile time using apps.

85% of individuals prefer native mobile phone applications to websites. (SearchEngineJournal)

7. Local search engine optimization Being EVEN MORE IMPORTANT

Regional online research will go stronger in the past. In 2016 you have to let Google know where you stand located along with what you might be offering.
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