1. SOCIAL CONTENT WILL GAIN PROMINENCE
Increasingly more social networking content indexed online along with other popular search engines like yahoo, blurring the lines between ‘web’ and ‘social media’ SEO strategies.
76% MARKETERS USE Facebook, YouTube, Twitter, In, Google+ to enhance and support SEO Links to social networking networks plays a part in how search engines like yahoo understand your site is credible and relevant.
2. VIDEOS WILL STILL RULE
In 2015 marketers used video like a powerful tool to operate a vehicle their digital and top seos efforts. In 2016 expect more businesses to embrace the excitement, and employ videos to capture new audiences.
80% of video. Results that relate in SERPs are from YouTube
Videos get 50X better organic pr in the search engines when compared to against plain, static text results.
Video searches receive 41% higher click-through rate a in comparison with plain, static text content
3. MOBILE OPTIMIZATION Can become CRUCIAL
Today people use a array of devices to get into content. Tablets, smartphones, laptops, phones and also watches are becoming standard tools to browse web. Search engines like google know this and they reward websites that appear to be good on all devices.
Google now gives mobile friendly sites a ranking boost on mobile searches.
95% smartphone users have wanted local info.
Mobile search is up 43% year on year.
Over 1.2 billion people connect to the web from their cellular devices.
Four out of five consumers use smartphones to look.
4. VOICE SEARCH FUNCTION A MUST
Voice search is quickly learning to be a huge portion of mobile usage and possesses elevated the pain of typing keywords to own a search query. However this shift means your articles have to be developed with voice search in your mind.
60% teens use voice search while you’re watching TV
40% adults use voice look for directions.
5. CONTENT AGGREGATION Can get BIGGER & BETTER
More than ever before individuals are seeking content sources offering every one of the relevant information they need in a single place. Search engines like google have observed this trend and thus content aggregators are becoming very popular from the SERPS.
6. THE CRAZE OF MOBILE APPS WILL GROW
As discussed above, use of mobile for web search is on all-time rise and apps simply make the task easier. Just number of a few years mobile phone applications are sure to overpower desktop and mobile websites.
Mobile apps account for 52% of all time invested in online digital media. (TechCrunch)
Internet reveals that users spend 89% mobile time using apps.
85% of folks prefer native mobile phone applications to websites. (SearchEngineJournal)
7. Local search engine optimization TO BECOME EVEN MORE IMPORTANT
Regional online research will go stronger over time. In 2016 you need to let Google know what your location is located as well as what you’re offering.
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