According to the FDI policy guidelines, “Marketplace label of e-commerce means providing associated with an i . t platform by an e-commerce entity on the digital and electronic network to behave as being a facilitator between buyer and seller.”
The principle feature of this marketplace model is the e-commerce firm, like Amazon, Flipkart, Snapdeal, etc. give a platform for customers to interact using a large number of sellers onboard to acquire a product online. Thus, when a product from amazon is bought, you might be actually buying it from the registered seller with it. Therefore the item is not directly sold by amazon. Here, amazon is simply website platform which facilitates a gathering place for a person to meets a lot of seller and give various options and expense levels for a product or service.
Whereas the Inventory-led websites have specialized but limited product selection and also the serious customers may signing in to the telltale website for a specific product selection, including caratlane.com for precious jewellery, booknest.into buy books, swiggy.com for ordering food, 1mg.com for medicines etc.
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Anchor Seller as well as a Level Game
Most of the marketplace players have anchor sellers on panel, who are either their subsidiary entities or even a large enterprise who have created privileged works with them which assists them offer bargains or discounts towards the customers. This might incorporate a higher discount on products, Free postage, compensation for sales returns etc. The losses incurred on these deals /services are compensated through the Marketplace Player with a pre-agreed arrangement.
You often realize that some items are available on the site at 40% -60% discounts that’s even a hardship on the maker to supply. You often realize that you will find 40-50 sellers for a buy books online Bangalore but excepting one anchor seller, fat loss to supply such exciting discounts or offers. They even can mask other seller completely and corner almost entire requirement for these products, thereby also frustrate these multiple genuine sellers to succeed in the customers with their honest pricing offers.
Virtually all e-commerce players are stored on the verge of re-discovering their business models and desire to become profitable sooner. The fact is, none have been able to see a cent in profit to date. Many big and promising e-commerce and unicorn players have perished as a result of unsustainable losses and a lot of have been out of stock to others. Year 2017 would see many more to lock belts and pursue to solve this riddle lest they perish in the race towards the survival from the fittest.
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