In line with the FDI policy guidelines, “Marketplace label of e-commerce means providing of the it platform by an e-commerce entity on a digital and electronic network to act being a facilitator between buyer and seller.”
The main feature of the Marketplace model is that the e-commerce firm, like Amazon, Flipkart, Snapdeal, etc. give a platform for clients to have interaction which has a large number of sellers onboard to buy a product or service online. Thus, whenever a product from amazon is bought, you are actually buying it coming from a registered seller by it. As a result the item is not directly sold by amazon. Here, amazon is simply a website platform which facilitates a celebration place for a person to meets many seller and give various options and price levels to get a products or services.
Whereas the Inventory-led websites have specialized but limited selection and the serious customers may log in to these website to get a specific selection, including caratlane.com for precious jewellery, booknest.into buy books, swiggy.com for ordering food, 1mg.com for medicines etc.
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Anchor Seller as well as a Level Stage
Most of the marketplace players have anchor sellers on panel, that are either their subsidiary entities or a large enterprise who may have inked privileged works with them which will help them offer great deals or discounts to the customers. This will likely will include a higher discount on products, Free freight, compensation for sales returns etc. The losses incurred on these deals /services are compensated by the Marketplace Player within a pre-agreed arrangement.
You regularly discover that some merchandise is available on the website at 40% -60% discounts that’s even challenging for the manufacturer to provide. You regularly discover that you will find 40-50 sellers to get a buy romance books but excepting one anchor seller, no one is able to provide such exciting discounts or offers. They even mask other seller completely and corner almost entire requirement for they, thereby also frustrate these multiple genuine sellers to arrive at the shoppers with their honest pricing offers.
Nearly all e-commerce players are saved to the verge of re-discovering their business models and wish to become profitable sooner. The reality is, none happen to be capable of seeing a penny in profit thus far. Many big and promising e-commerce and unicorn players have perished as a result of unsustainable losses and several happen to be soldout to others. Year 2017 would see more to lock belts and pursue to solve this riddle lest they perish in the race to the survival in the fittest.
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