Which people counting technology is right for you?

If you’re a new comer to retail people counting then one in the first questions you may be questioning is which technology should I be utilizing?


You can find three main varieties of technologies; beams, thermal and video. Have their own benefits and weaknesses with regards to the environment these are being positioned in.

Beam Counters – Are often battery powered and therefore suited for short-term use. These are simple to install and take away, and also vulnerable to become damaged and field of view blocked. These are not able to count people walking using an entrance side-by-side and so will undercount.

Thermal Cameras – Infra-red devices just like the IRISYS cameras are the most widely used store analytics on the globe. These units are IP enabled and more than one unit may be linked together for wide entrances. Accuracy levels have become good.

Surveillance cameras – Come as single or dual vision IP enabled devices. The only view cameras are generally less accurate. Overall the playback quality tools are more expense than thermal cameras. The dual-view cameras are as accurate because thermal devices in most cases.

At StoreTech our software option would be hardware independent, which means if you already own people counting hardware its future we are able to integrate and import the customer data into our solution.

With more than Fifteen years experience in people counting industry, StoreTech are satisfied to talk about the pros and cons of each and every type of technology and assist you to decide your best option.
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