Technologies are influencing our means of acting, it influences our knowhow and marketers must conform to it. In the industrial era thought was linear and organizations and knowledge structure was very linear. Nowadays quantum physics is showing a much more organic and unpredictable means of seeing things. Possessing this at heart, will enable us to adapt more careful.
This experience of the most up-to-date technological development is influencing publishers to evolve or die. One those trends may be the increased usage of “fringe” social hubs. Brands using a broader presence will definitely be type of less skeptical when publishing content via social hubs which are considered before “fringe.” Over the years were also noticing many interesting strategies to interactive content, one of those is by 360 views photo just like a virtual 360 view. One other trend is the utilization of animated GIFs dominating newsfeeds and timelines. These two will keep its growth for an additional years.
Depending on technology yet again, algorithms are to get content. Were now listening the roll-out of artificial intelligence in content generation that is a game-changer
Balancing SEO, SMM, UX and analytics. We’re noticing that the proper mixture of SEO, SMM, UX and analytics can assist you reap rich rewards if you value their importance equally and treat them together instead of individual components
Paid Social. We realized that back 2015 there were a big growth on promoted posts. As an example, Twitter was 75%, Facebook, 80% and LinkedIn 65%. Organic reach naturally will continue to dwindle as internet sites aggressively push for promotion on his or her platforms. It’s time for you to atone for the paid social approach as this is just getting bigger
New publishing options in social media. Instant articles by Facebook is now able to help publishers give their content more visibility compared to content on their own native publishing platforms.
Real-time aggregated content is on the ride. One example is Twitter’s Curator. News channels will face huge competition from brands serving real-time updates of events as they happen-
Fringe social hubs. Brands using a broader presence will surely be form of less skeptical when publishing content via social hubs that have been considered during the past “fringe.” Those “fringe” hubs are becoming mainstream. Content strategies are dedicated to Snapchat and Instagram and may only boost in 2016.
Influencer marketing. Brands can generate higher sales by harnessing the reach of influencers. According to research by McKinsey, such campaigns had a 35% more retention rate than paid ads and fetched an ROI of $9.6/$1 in 2010 from $6.85 in 2014. Influencer’s reach is cost-effective. Influener marketing is a a part of every content online marketing strategy in 2016.
Visual content like infographics continues enabling marketers to offer personalized content. Global internet speed grew by 17% in a year. Slow internet connection is very little problem anymore, therefore delivering cool graphic-oriented content must be paramount to apply for the following years.
Mobile marketing will rise even higher. There’ll be more mobile usage of new audiences over time. They have remained the same as years go by however it will just get higher and better in the next years.
Virtual Reality and Augmented Reality. Facebook’s main technique of the next years is augmented reality. Creating virtual reality based content will allow marketers to discover a whole new frontier of content assimilation. This gives a push for giant brands. Facebook’s new 360 video options opening a whole new an entire world of content creation possibilities.
Knowledge graph. Using the introduction of Google’s Knowledge Graph feature. Brands have started centering on ranking for long-tail keywords. This is one of the main key drivers which will define SEO in 2016.
Finally, choose this year time to determine real bonds between customers and your brand. Do internal marketing for your organization, company or startup so that you can reduce resistance. Marketers surveyed lamented the key reason they aren’t building stronger bonds with customers is due to internal resistance. To deliver a powerful brand to customers means marketers must effectively engage and cut across a corporation. This can be neither easy nor welcome, nevertheless it appears many agree. Enhancing the product offering will be the #1 way marketers feel customer intimacy may be improved.
You could make your brand essential by striving toward personalization, relevance, and anticipation. Marketers stated customer service is how they are able to most effectively build intimacy. In addition they indicated that nearly all their clients associate their brands with all the Brand Intimacy archetype of fulfillment: exceeding expectations, delivering superior service, quality, and efficacy. Focus on keeping customers fulfilled and engaged together with your brand by continuously delighting them.
Good storytelling and generating emotional response among your target audience could be more important than in the past this season – how these content articles is delivered, though, is essential. App development and content with an instant society. The 5 hottest messaging apps feature 3.5 billion monthly active users, according to Statista, and marketers have started to adopt notice. Facebook has recently integrated branded campaigns into Facebook Messenger and intends to do really this come Spring 2016. WhatsApp is examining their platform for business accounts. Snapchat has got Snapchat Discover along with the selection for any advertiser or individual to create their very own geo filter with Snapchat at will. Messaging is huge in the digital world. Expect digital marketers to make it even larger.
A trend towards a longer sales funnel where digital marketers offer an increasingly high level valueable upfront, before moving towards seeking an email address or getting into a sales sequence. This will usually be in are content marketing – via websites, YouTube videos, and webinars, in addition to through the growing rapidly live video space using platforms like Periscope and Facebook Live. The most successful digital marketers will probably be those people who are able to begin a advanced of trust before asking clients and customers to the sale. This is additional benefit marketers simply because they will have to strategically craft a substantial amount of free content, though the rewards comes in are a less strenuous sale once they do ask for it, since they have previously established authority and trust using the prospect.
Big data and real-time analytics. Historically, marketers viewed data as something static and tied to reporting. But details are now more dynamic, accessible, and broadly understood. This may open up new opportunities for messaging optimization – but, moreover, this use of data will challenge marketers to become nimbler and responsive.
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